G-Unit leader 50 Cent‘s Street King energy shot drink campaign is reportedly catching the attention of hip-hop mogul Jay-Z and producer Swizz Beatz who have both co-signed the rapper’s global movement.
According to 50, his initiative to attack world hunger has caught the eyes of his elite rap peers.
“I feel like away from the actual energy drink itself that the business model for Street King is the solution for a lot of the actual issues that are going on right now,” 50 said in an interview. “When you look at Occupy Wall Street and the protestors there, it’s them feeling like major corporations don’t care about working class people. It’s concious capitalism, it’s creating a business model that’s already giving back — When Jay-Z’s e-mailing me and Swizz Beatz is giving me a call, it tells me that my peers are actually watching. Just imagine if Google’s under this model. It’s only ten years old. That’d solve a huge portion of problems as far as world hunger’s concern.” (CNN International)
In 2006, Jay-Z became involved with an initiative to bring clean water to countries such as Angola and South Africa.
“I was looking for a cause to attach myself to,” he said. “I knew I was going to some places where there was problems and as soon as I came across the problems of water, and seen the numbers that were attached to it, I was like — this is it.” After doing some research he learned that the lack of clean water is a global crisis that blights the lives of millions of people every day. The United Nations estimates that more than 1 billion people do not have access to clean drinking water and more than 2.6 billion live without proper sanitation. “Three people die every three minutes … from easily preventable diseases,” Jay-Z said. (ABC News)
50 has also received support from boxing greats Floyd Mayweather, Jr. and Mike Tyson for his Street King campaign.
50 Cent and Floyd Mayweather wake up in a disheveled hotel room after a wild night of partying in a parody of The Hangover created to promote Curtis’ Street King energy drink. One of the film’s stars Mike Tyson emerges from the bathroom singing 50?s “What Up Gangsta” before excitedly reminding the guys what went down. The clip flashes back to the trio sitting in a club as 50 spikes Tyson’s drink with a shot of Street King. It’s not long before he gets up and starts dancing with the ladies before taking them back to the room for a pillow fight. “Didn’t you see me step to that tall piece of water like a thoroughbred, not a loaf of bread, but a thoroughbred?” says Tyson as he jumps up and down. (Rap-Up)
In September, the rap star opened up about his SK movement and aim to feed a billion children.
“What’s up, it’s your boy 50 Cent,” the G-Unit leader said in a video. “I’m actually out here in Austrailia on tour right now and man, I grew up without money but I didn’t grow up hungry. It’s a lot of people out there that are actually hungry — actually dying ofhunger. And I feel like it’s our responsiblity to come together and do things to create a solution for this actual problem. What I’ve seen from this actual run, when I was out in Africa, was unbeilievable, the devastation and desperation of people who don’t know when they’ll receive their next meal. Or if they’re going to receive their next meal. I want to feed a billion kids and I need your help to do it. I need you to utilize your energy, your voice, to provide additional motivation for me at times. My new project is called SK, Street King and y’all know the plan. I just told y’all the plan. I want to feed a billion kids. It’s your boy 50 Cent.” (Street King)
Check out 50 Cent’s interview below: