Grammy-winning rappers Jay-Z and Kanye West take their artistry up a notch in the new “Otis” music video as they shred an iconic luxury Maybach Mercedes-Benz and take visual effects to the next level.
Directed by Spike Jonze, the eye-catching visual landed online late Thursday (August 11).
Directed by Spike Jonze (Where the Wild Things Are), the feel-good visuals show a lesser-seen side of the hip-hop heavyweights, laughing and having a blast as they chop up a Maybach (don’t worry, they’re donating proceeds to charity), set off fireworks, and go for a joy ride with some fine females. Comedian Aziz Ansari even joins the fun. We want in. (Rap-Up)
The demolished Maybach was reportedly priced at just under $400,000.
Unlike his previous collaborations with West — the maudlin short film “We Were Once a Fairytale” or the deceptively simple “Flashing Lights” — with “Otis,” Jonze plays it relatively straight. There are the same tracking shots he’s used in old Beastie Boys videos, and the blown-out color palette recalls even earlier work like R.E.M.’s “Crush With Eyeliner” or “Electrolite.” He’s staying true to his roots, which, given the caliber of everyone involved, is an accomplishment in its own right. So while “Otis” might not be what you were expecting, in a lot of ways, it’s even more. There’s an unabashed joy to it, and there’s no denying the power of its singular image, either: slicing and dicing a Maybach (average sticker price: $380,000) is a bold, ballsy declaration, indeed. One that speaks louder than a million boasts. (MTV)
Last month, late singer Otis Redding‘s daughter, Karla Redding-Andrews, discussed Jay and Ye’s new record.
“No, we never met with them. It all went through the recordcompanies. That’s the nature of the business and it’s probably better that way. [If we met with them], we would probably bring more personal considerations into it. But this is a wonderful opportunity. We really like the song and the swagger elements that are in the song. It speaks to the star that Otis was in his day.” (Billboard)
Last weekend, Jay-Z producer Russell W. Howard reconstructed the radio anthem.
“I want to kind of just break down on what the track has and where he got it from,” Russell W. said in a video. “So we’re gonna just literally start right now. I’m gonna be honest. I had to Google, I went on Google and I just typed in, ‘Where did Kanye sample Otis?’ and it’s from this song called ‘Try A Little Tenderness’ by Otis Redding. So what I want to do is just play the song and take you through the process of how the beat’s probably made, how Kanye probably made it and how I’m gonna make it. We’re gonna sit and just dissect the original right here.” (Russell W.)
Check out the “Otis” music video below: