Jay Z Goes All-White Everything, Slammed For Lack Of Black Tidal Employees

Written By Cyrus Langhorne

Beyonce
2k Views 72 Comments

Music mogul Jay Z is receiving some serious backlash and criticism this week for appearing to have a lack of African American employees at his streaming service company Tidal.

According to reports, a picture of Jay and R&B wife Beyoncé surrounded by predominantly white workers has sparked criticism.

On the surface, this seems like something to celebrate. Progress and stuff, right? Problem is, Jay played the race card a few weeks ago, when he called out the black community for not backing his company… the way it supports Apple, Nike and Google.

As a result … the Internet has its knives out, making comments like:

– “Jay tried to guilt trip us … but his staff are all white”
– “Jay does a ‘Pro-Black’ freestyle but then releases a picture of #Tidal’s all White staff.”
– “Those who complain of no blacks in white owned institutions. Well here u go Jay Z OWNS TIDAL. U going to protest?”
-“Jay ain’t hiring u n***as” (TMZ)

Pictures of Jay and Bey around the Tidal staff bubbled online earlier this week.

https://instagram.com/p/3KUe0ipkP_/?taken-by=beylite

The couple were also swarmed by people during their visit to the Tidal office in Norway a few days ago.

https://instagram.com/p/3JxDd_JkP9/?taken-by=beylite
https://instagram.com/p/3JvtQWJkNg/?taken-by=beylite

During a Tidal B-Sides concert freestyle earlier this month, Jay Z dropped a few lines aimed at music streaming rivals like Spotify.

“Oh n—s is skeptical of they own shit / You bought nine iPhones and Steve Jobs is rich / Phil Knight worth trillions you still bought those kicks / Spotify’s nine billion and they ain’t say sh*t / ‘Lucyyy you got some splainin’ to do’ / The only one they hatin’ on look the same as you / That’s cool / I know they tryin’ to bamboozle you / Spending billions on meryin’ to confusin you / I had to tell myself ‘Hov, get used to it’ / It’s politics as usual.” (The Hollywood Reporter)

72 Comments

Written by Cyrus Langhorne

72 Comments

    • stfu. he needs to keep or bring in whoever is qualified you dumb ass.
      white/green/purple/black. wtfever. you keep or hire whoever does the
      fucking job best you race card pulling dumb ass.

      • Why you crying so many tears? Wipe off your keyboard. This fool was begging blacks (his race) to support his venture so yes, it needs to be some blacks in there, especially since they are qualified. Go get emotional with someone else girl

        • You do realise the company is located in Norway? That’s Northern Europe, btw. Not exactly the same racial mixture as Harlem. Larger amounts of immigrants with African origin only started appearing fifteen years ago. Mostly illiterate Somalis. Not exactly Silicon Valley material.

          • That’s great, but what you are failing to realize is he’s in an image crisis right now for Tidal, so my original comment was light hearted and more of a “Jay, control the damage”… SO liquidvizions needs to quit pretending my comment got him fired from Tidal in Norway…

  1. How can People be surprised about this when the dude has made Pop records for the last 10 years. People come on!

  2. He bought the company, which means he inherited the employees, this ain’t on him. He need to bring in some qualified brown people going forward though.

    • no. he needs to keep or bring in whoever is qualified you dumb ass. white/gree/purple/black. wtfever. you keep or hire whoever does the fucking job best you race card pulling dumb ass.

        • Diversity yes. But when the population is 95% white, then you would at best assume that one in twenty would be non-white. Assuming equal distribution of skills. This is Norway not the US.

          • STFU, what are you running around debating everyone that liquidvizions disrespects… foh with that bad cop/good cop sh!t

          • I think you do, I think you are that individual. I know you 13 year old white kids like having 5-10 different accounts/personas… quit following him… stand on your own… represent NORWAY by yourself… but first make sure you understand the point people are making

    • It’s some blacks in Norway fool Foh with the excuses. And when you take over shit you keep on some and bring in your team! And it’s a lot of brothas and sistas who do that type of work. So hire them MF. You can’t get mad at blacks for buying white product and all you hire is white workers and all your business is in their environment! But like shortdogg said why be surprised at what he does, I mean look at how he reacted when that store Barney’s arrested brothas and sistas for actually buying gear from their store! That nigga said keys wait, because he had a deal with them, yet when he had no deal with Cristal it was fuck them after 3 minutes lol. I like to see the brotha win but can’t support him on everything he does lley

      • Ain’t no niggas in Norway fam… The Black population probably makes up like 0.5%… Its probably more people that work for Tidal, than there are Blacks in that country.

        • Why the fuck would I have tidal muthafucka, without knowing how it’s run? If so called pro black Jay would have came out with a plan showed how it would help more blacks than just himself I’d get it, but this is some Barney’s shit. Some ol I got money so I’m buying some shit. Fuck all that, getting tidal as it is now is the equivalent to investing in a known ponzi scheme lol. And again it’s black people in Norway and it’s a lot of dark Indian people who when you see them some will instantly think black and got damn it, some of them should have been hired.

          Nobody is saying he needs to have a all black staff, but you and yo wife shouldn’t be the only blacks in a black owned business and you guilt tripping others for buying from whites! First off Nike etc make good shit and that’s why people buy it, it’s not cause the owner is white! Is it expensive? Sure but apparently people enjoy the product so they stick with the company, now besides jayz being a rapper some of you idolize and oh he’s black (which is a good thing) what’s the reason to pay more for his product than the others on the market which you are already satisfied with and are more affordable? Yell

  3. STUPID ASS CRAB N THE BARREL NIGGAZ!!!! HE BOUGHT AN ESTABLISHED COMPANY, WAS HE SUPPOSED TO WALK IN A BUILDING IN NORWAY OR SWEDEN & SAY “YOU ARE ALL FIRED!!!” & THEN START RANDOMLY HIRING BLACK PEOPLE WITH NO KNOWLEDGE OF HOW TO RUN A MUSIC STREAMING COMPANY?!?!?

    • There are many black techs! Yup! That’s exactly what he should have done. Jews do it! Indians do it! Italians do it! I swear black people.. Smdh

        • I guess all the Jews who only hires Jews are idiots as well.. All those Whites that only hires whites are idiots as well.. GTFOH!!!!

          • Yes they are. Are you from Alabama or some hick state with institutionalised racism? I feel bad for you, but your views belong in another century.

            It’s like South Africa in the eighties.

        • He needs to get rid of all those white people!!!! Start an ALL BLACK COMPANY!!!!!!!! that is all…

          Why are you liking your own comments?? Lmaoooooo

          • From where should he recruit the workers? Only way he could fill a whole team of black programmers in Norway is if the current team wore Blackface. You’re making no sense.

          • Hey! You forgot to like your own comment!!!

            BTW! There are many, many brilliant black techs out there that would be happy to be apart of Jay’s team! He has to get rid of all those Neanderthals and start the FIRST BLACK TECH COMPANY! He was just free-styling about all this problack sh** and now I see this pic! GTFOHWTBS!!!!!!!!

            No one says anything when Jews only hires Jews! No one says anything when Italians only hire Italians. No one says anything when Indians only hire Indians.. I’m for MY PEOPLE! I thought Jay was as well..

          • Your own people… Jesus. What’s that then – Hutu, Yoruban, Tutsi, Angolan, Nubian? Most black Americans have no idea what “people” they belong to. Not should they. Or do you imply all people with high amounts of pigmentation is one people? If so, you’re more retarded than I thought. That KKK bs was old even half a century ago.

          • That KKK bs was old even half a century ago… LOL Tell that to White People, Ok.. Yes, he should have people there with Melanin! You would like to think that black people don’t know where they originate wouldn’t you! smdh!

          • Define “blacks” then. You’re not really improving your image with that stfu stuff. Answer my questions above. What does he mean? He couldn’t mean African Americans, because there are (practically) none in Norway.

          • Move along.. I bet you don’t have a problem walking into an ALL WHITE establishment to do?? Jews don’t have a problem with walking into an all Jewish establishment! Indians and so on..
            LOL! I don’t give a f*** how a white person feels.. My dad only hires blacks and Hispanics and I will do the same!

          • I do have a problem with that. Racial bigots deserve no love or business. I don’t understand how the US has retarded into this extreme racial focus, but I really hope your views die out. You shouldn’t care what a white person feels any more or less than any other person.

          • I debated for 2 years, and the best way to deal with a wanna be intellectual is to keep it simple, let him impress himself and he won’t impress anyone else… so here goes: Black = the people who took over basket ball, refuse to let you use the N word even though they do, invented hiphop music, and are quick to tell you to STFU… you learned something bout Norway yesterday and are stuck on it… Tidal is global… if its located in Iceland, the last thing he needs to do is beg blacks to support him and then turn around with an all white picture… your focused on Norway, I’m talking about the world…

          • I am Norwegian… Anyway, he took over a company just a few months ago. The development team is in Norway. He’s been sacking people left and right since the takeover. Not exactly the right time to do any racial restructuring… And I di get your point. I just don’t mean it applies to the office that’s under attack. If he DID start doing something about it, then that would have to be in the overseas offices (meaning US or other nations where blacks are disproportionately employed). You are talking global, buy yet you drag local/national problems into the global perspective. Tidal is losing money. What if they moved development to India or Vietnam to cut losses? Would he need to import black people to satisfy the issue at hand, or do you agree that local issues demand local solutions? (I usr local as in “geographically restricted”, not as in one city or small region).

          • I understand what you’re saying. I see nothing wrong with having a white office in Norway. As his imaginary marketing executive (in Norway) my advise to him don’t have this picture out there or yes, hire 3-5 Blacks to work with your Norway office for the, I don’t know, global hip hop department. Image is what I talking

          • Wow someone with a brain lol. Black folks think you can buy a company for 53 million, that’s losing money and in the meantime fire everyone just to hire Tamika. The world doesn’t work that way and everyone understands that but blacks

          • Way to go… I am the idiot? I am using his terms and showing they make no sense in that context. You’re both mixing global and regional scope in both your problems as well as solutions.

          • No ones mixed anything. What your trying to say is simple. I’m not saying your lying. You refuse or are incapable to understand what the issue is. You only see your comment (the number of blacks in the area). Your not willing to understand anything else. That’s an awful way to be stuck

          • There are thousands of black tech companies. There’s a thriving tech boom in Africa, so just because you can’t see beyond your block doesn’t mean they doesn’t exist.

    • I understand your point, but please understand other races do that day in and day out.

      They’re not wrong for calling Jay out. He started it. That line that he’s not their “token ni99@” was just so he feels better about his standing amongst the black community when it comes to how whites view him, but those people he claimed he wasn’t a token for just smirked because to them he truly is their “token ni99er”.

      But he’s successful. No need to care about people’s opinion.

  4. Some black people have a problem with anything and everything. Just looking to feel victimized.

    • Ain’t that what jay was shooting at with that freestyle? It sure was a departure from his take on the racist Barney’s situation yell

  5. Only way some of you Niggaz will back up off of Jay-Z is if he straight up stand on the corner and give out his money hand to hand, even then you all will still complain. (This is part of the reason why our culture is lagging behind”)

  6. some of you guys believe in hov a lil too much. Like the nigga can never mess up. This is the same man that says to Mr belafonte that his presence is charity after being questioned on why he and his wife gave $6000 to their own foundation after making a combined 150 miL. Other ppl give way more to their foundation than them while making way less that 150 mil. If slavery was legal, hov would be trapping niggaz to sell. Yall need to call a spade a spade. This man wants to be the first rapper billionaire. Niggaz quick to mention oh he bail niggas out from bmore and furgerson. Did you know that he invested in jail building and maintenance companies. I swear, if hov says eat shit, some of yall will eat shi . I don’t care about his money, I’m just not with him using us to advance his dream of being in the billionaire boys club

    • ^^^^^trill, finally someone who knows. Dude was quiet when dinero got at him, yet when Harry b spoke the networth, his punk ass want to belittle a man that did more for Black’s than most NY referring to him as “Mr Day-O”. That’s sellout Tom shit in itself. Man it’s so much shit about dude but I’ll save it. I like to see brothas and sistas succeed but don’t only call wolf when it pertains to you yet when it happens to others you’re like chill it’s nothing you can do. revamp get the shit straight and we’ll think about riding,now that’s business yell

  7. What Roc Nation offices look like tho? All the other services that he talks about offices look the same and no one has a problem with it dishing out $$$ to them. He inherited this staff in a the purchase cmon people!

    What he said was facts…not shaming!

  8. hov is not malcom x,,hov has done more good than bad and probly more than any other big record exec other than russel,,nobody said nothing when dre gave U.S.C. all that bread when he could’ve invested in any number of black colleges for example..and no businessman with that kinda of money has clean hands so lets stop with da bullsh*t please,,if people are looking at a rapper who started from the bottom as savior for the black community your looking in the wrong place,,that is all

  9. Nas told y’all Nukkas years ago when he stated Jay sold his soul for the riches!!!

    Nas! GOAT

  10. I think some of you niggaz more racist than the KKK. I’m sure Jay-Z has plenty of businesses that support black folks. Haters always got something to say.

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