Jay-Z Goes All-Black & White Everything, Massive “Magna Carta” Promo Takes Over NY

Jay-Z Goes All-Black & White Everything, Massive “Magna Carta” Promo Takes Over NY

Rap mogul Jay-Z is keeping a foot on advertisers’ throats with the release of his latest Magna Carta Holy Grail solo album’s promotion by taking over ample space in New York City’s most popular area.

According to the latest reports, Young Hov’s upcoming album promo is featured throughout Manhattan’s Times Square.

Jay-Z has an album coming out, and if you didn’t know about it, you certainly do now. Following Hov’s three-minute ad takeover during the NBA Finals announcing Magna Carta Holy Grail, the hip-hop superstar has descended upon Times Square on Monday (June 24), smack dab in the middle of what some could call the world’s advertising mecca. With larger-than-life, black and white ads illuminating Broadway, Jay’s album promo can be seen from 42nd Street to 49th, glowing in the eyes of the tourist-dense crowd. Images from the NBA Finals spot show Jay at the piano and in the studio, while MagnaCartaHolyGrail.com stands around him in bold letters. The ads detail the Samsung deal the rapper has, encouraging Galaxy users to download the app, available now, to get the album. (BeyoncĂ© smirks across the street in her Pepsi ad, as if she’s beaming with support.) (MTV)

Yesterday, Mr. Carter released an exclusive application for MCHG.

Over the weekend, Jay-Z revealed the tracklist for his forthcoming album, Magna Carta Holy Grail. Today, the app is now available for download on the Google Play store–only downloadable for Samsung users. The app previews some of the album’s content including the lyrics for “Holy Grail,” which features Justin Timberlake. (Complex)

A couple days prior, the Magna Carta Holy Grail tracklisting emerged across the Internet.

On the corner of Carlton Ave in Brooklyn, Jay-Z fans were handed binders containing the tracklist to Magna Carta Holy Grail. No word on features, but known producers include: Timbaland, Swizz Beatz, Rick Rubin, and Pharrell. Album drops downloads on July 4th. 1. Picasso Baby 2. Heaven 3. Versus 4. Tom Ford 5. Beach Is Better 6. FuckWithMeYouKnowIGotIt 7. Oceans 8. F.U.T.W. 9. Part II (On The Run) 10. BBC 11. La Familia 12. Jay-Z Blue 13. Nickles & Dimes (Rap Radar)

Jigga, not known for being active on Twitter, unleashed a flurry of comments about his new album and its enormous pre-release sales last week.

“If 1 Million records gets SOLD and billboard doesnt report it, did it happen? Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIII,” Jay tweeted June 17th.

Kanye West “lead single” projected on buildings worldwide #newrules #magnacartaholygrail”

J Cole app for listening session. Don’t talk just listen..#newrules”

Wale up next week #newrules”

“Ok that was my yearly allotment see ya’ll 2014..#newrules #magnacartaholygrail” (Jay-Z’s Twitter)



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