S. Samuel
Rap mogul Jay Z may start feeling the wrath of calling out Scott Boras on wax over the summer, now being questioned by the mega sports agent about his qualifications to manage atheltes' careers at Roc Nation Sports.
According to reports, Boras has offered up a few words back at Jigga about his role as a real sports agent.
Whether the tandem of Jay Z and Creative Artists proves as effective at landing Robinson Cano a megadeal in free agency this winter remains to be seen. Boras shrugged off the lyrics about him, but in discussing the prospect of Jay Z negotiating with teams, he made indirect reference to the rapper’s famous line about making a Yankee hat more famous than a Yankee can. “When your agent wears a Yankee hat,” he said, “how seriously are they going to take you?” (Wall Street Journal)
The rap mogul takes aim at Cano’s former sports agent on his new Magna Carta Holy Grail album.
Grammy-winning rapper Jay-Z, who can now represent MLB and NBA players as an agent, took the time out of his busy schedule to rap about Scott Boras. Yes, the same Scott Boras that used to represent New York Yankees second baseman Robinson Cano. Now, Cano is signed with Jay-Z’s Roc Nation Sports. Jay-Z will release his highly-anticipated album “Magna Carta Holy Grail” on Thursday and name-checked Boras on the song, “Crown.” “Scott Boras, you over baby. Robinson Cano, you coming with me,” Jay-Z raps on the song. (Sports Illustrated)
Young Hov recently said the creation of Roc Nation Sports will break old habits and lazy traditions set by sports agencies for years.
“Within two months we had Robinson Cano and Kevin Durant,” Jay said in an interview referring to the New York Yankees and Oklahoma City Thunder superstars. “[The other companies,] they’re fighting it. They’re fighting it because it means you have to work now. You have to work now and they’re not comfortable with that. They’ve been spending 15, 20 years just sitting back and collecting the check and now they have to get out, get up and they have to work and they have to care about these clients because they’re going to see the work we’re doing and say, ‘Hold on, wait a second. Why am I not getting this sort of service? What are you doing? What have you been doing this week?’ Those questions are going to start coming so they’re intimidated by that. The fact that they have to work and they’re intimidated by the fact their clients are going to want to come to us. But if they’re doing a great job, there’s no reason for any client to switch.” (BBC Radio 1)
A few weeks ago, Boras’ ex-client client Robinson Cano landed his first multi-million dollar deal with Pepsi.
Jay-Z’s Roc Nation Sports has landed New York Yankee Robinson Cano his first multimillion dollar sponsorship deal. The Yankee second baseman has signed a national deal with Pepsi to be the face of Major League Baseball for the beverage company. Cano’s first Pepsi ad will break at Citi Field during the All-Star game tomorrow. The Yankee slugger will also join Pepsi’s passion-driven “Live for Now” campaign, of which Beyoncé and Blake Shelton are also participants. Cano signed with Roc Nation in April as the newly formed agency’s first client, severing ties with his former agent Scott Boras. Cano said at the time he was signing with Roc Nation because he was “ready to take a more active role in my endeavors on and off the field.” (New York Post)
