Rap mogul Jay-Z is living out his “New Rules” Magna Carta Holy Grail promo campaign as the Recording Industry Association of America (RIAA) has decided to make changes in light of his upcoming album’s bulk sales.
RIAA director Liz Kennedy issued an open statement on its new policy changes Monday (July 1).
“By now, many of us in the music business, as well as Jay-Z fans, know that Samsung has purchased one million “Magna Carta Holy Grail” digital albums to be given away to the phone maker’s customers. It is a novel and creative marketing move and it has rightly stimulated a healthy conversation about the sale’s meaning and implications for the modern music business. For us, the move prompted a re-examination of our historic Gold & Platinum (G&P) Program award rules. As we dug through the records of audits, re-reviewed rules and consulted with our auditing firm of more than thirty years, Gelfand, Rennert & Feldman, we discovered one rule disparity that no longer makes sense.” (RIAA)
A new rule to digital album sales could help full-length releases go platinum even sooner.
“We think it’s time for the RIAA – and Gelfand, Rennert & Feldman – to align our digital song and album certification requirements. That’s why today we are officially updating this rule in our G&P Program requirements. Going forward, sales of albums in digital format will become eligible on the release date, while sales of albums in physical format will still become eligible for certification 30 days after the release date. Not only do we believe it’s sensible and logical to align digital album rules with those we have maintained for digital singles since the program’s inception, we also consider today’s move in line with our larger efforts to modernize the G&P Program to reflect the new music marketplace. In May we announced the integration of on-demand streams to the program to more broadly recognize online demand for songs.” (RIAA)
The new policy will only help increase how fast Jay could have his new album go gold and platinum.
The album, officially out July 9, will be available free on July 4 to the first 1 million Samsung phone users to download it with a special app. Jay-Z lost the battle to have the giveaway counted toward hisBillboard and SoundScan tally, but RIAA will accept the freebies, and the rap titan will be allowed to apply for certification upon delivery rather than be forced to wait 30 days, as earlier stipulated by the trade organization’s regulations. (USA Today)
Samsung raised a few eyebrows after reports of the technology giant purchasing one million of Jay’s album surfaced.
The connection: Samsung has purchased 1 million copies of Jay-Z’s coming album, entitled “Magna Carta Holy Grail,” slated for release July 4, and plans to give them to Samsung Galaxy smartphone users for free – 72 hours ahead of the release. The users are to receive the music through an app they’ll receive later this month. (Recipients won’t be able to share it until the official release date.) Samsung paid $5 apiece for the albums, according to a person familiar with the matter. It wasn’t immediately clear if Nielsen SoundScan will count Samsung’s purchases in its sales tallies. (Wall Street Journal)