Married couple Jay Z and Beyoncé Knowles-Carter can’t avoid making headlines this week as new reports claim their attempts to deny an alleged breakup is all business-oriented. #whatsgoingon
According to the newest reports, Bey’s family photos are an effort to keep their multi-million dollar “On The Run” tour profits growing.
“This is a classic case of damage control. Staged photos, tweets, it’s a business relationship,” says our well-placed insider. “They’re on tour and to get through the tour they have to put up a persona. It’s all spelled out. It’s more financially beneficial for them to continue the tour and the Instagrams and tweets while all this is happening. That’s how damage control works.” (NY Daily News)
Queen Bey relied on a photo of Young Hov and their daughter Blue Ivy Carter to silence the gossip this week.
The 32-year-old posted a photo to her Instagram Tuesday afternoon of her rapper hubby carrying their toddler Blue Ivy across a tropical beach. “My favorite hue is Jay Z blue” she noted as he stood against a gorgeous sea. (RumorFix)
Yesterday reports claimed Bey was looking for a home to live in with Blue Ivy.
Beyoncé may already have one foot out the door — she’s been secretly shopping for new digs without Jay Z, sources told The Post. The booty-ful belter looked at a $21.5 million Chelsea penthouse early last month — weeks after a videotaped elevator smackdown involving Bey’s sister, Solange Knowles, and Jay, and amid growing rumors of an impending breakup, said sources close to the superstar couple. “She was very quiet, as if she was looking on the sly,” a source said. (NY Post)
Details of Jigga and Bey’s alleged marital problems surfaced online last week.
Beyoncé and Jay Z have more than 99 problems and only “divine intervention” can save the troubled marriage, a source close to the powerful couple has told The Post. While Jay Z seemingly is the one most at fault, he’s also the one doing all in his power to keep the couple together, even hiring marriage counselors who are believed to be traveling with the super duo on their tour, the source said. “They are trying to figure out a way to split without divorcing .?.?. This is a huge concert tour and they’ve already gotten most of the money from the promoters up front,” the source said. (Page Six)