Jay Rock Plays Numbers Game, Defends “90059” Title: “It’s Time For Watts, Baby” [Video]

West Coast rapper Jay Rock has updated fans on his long-awaited 90059 album and explained the title’s motivation.

Rock said he went with the five-digit zip code to pay homage to his hometown.

“Watts is like the motherland. When people were coming from the South, black folks – it was nothing but projects in Watts. If you go into Compton or Long Beach and ask where your great, great grandmother or grandmother was raised at, she might tell you the projects in Watts. That’s where a lot of families streamed from. Then they just spread it out all around. [The album title,] I wanted to solidify my city. Like you said, you’re always hearing Compton, Inglewood, Long Beach, it’s time for Watts baby.” (“The Breakfast Club”)

Watch Jay Rock’s full interview on the next page…

Reports this week suggested the new album would arrive next week.

Now, as 2DopeBoyz points out, the record seems to have an at least tentative release date. According to a Best Buy presale page, physical copies of the album are set to be released on September 11th and according to the Twitter user who made the discovery, digital copies are coming September 4th. (The FADER)

https://twitter.com/rob_b1991/status/636266136485687296
https://twitter.com/rob_b1991/status/636268652053032960

Top Dawg head Anthony Tiffith alerted fans of Jay’s album release date being determined by fans on Instagram earlier this month.

Following the announcement, he told fans the pre-order goal had nearly been met.

Jay Rock released the artwork and a link to pre-order his album on August 18.

Bout that time… 1st dawg off the leash #PreOrder now @JayRock #90059 https://t.co/exHYh64kGC #TDE pic.twitter.com/yteojfhdDO

— TOP DAWG ENT (@TopDawgEnt) August 19, 2015