The LOX’s Jadakiss recently offered his take on social media taking over the music industry with the explosion of Instagram, Twitter and Facebook and who really benefits from it.
In Jada’s opinion, artists have used social media as a method to attack instead of showcasing their true emcee skills.
“I think social media was created for slander. It’s soft n*ggas that can’t fight and got beat up a lot in school and all that and never was able to express themselves and so they could chill behind the keyboard at the crib and call you all kind of everything,” Jada said in an interview. “But you know, that’s part of it that comes with [the industry]. … Another thing with the social media is it gets out of hand because it gets deeper than the music. They start making webisodes and going to your mom job and all kinds of craziness. That sidetracks from the music. As long as it stays lyrically and music, battles is always good. Nobody gets hurt.” (Self Made 2MMG)
Back in May, West Coast rapper Kendrick Lamar admitted seeing fellow artists fall victim to social networking had him wary of his interest in it.
“That’s why I try my best to stay away from social media as much as possible. [laughs] When you go on your Twitter or look down your Timeline and it’s all great positivity–I love that. But at the same time, it can really divert you from what your purpose is or what you’re trying to do. And I’ve seen artists get caught up in that. I’ve seen some of my friends get caught in that. Whether you’re a small celebrity or a grand celebrity, it really triggers something in your brain, seeing all that stuff . . . So I’m real aware of it.” (Interview Magazine)
A few years ago, Lamar’s “Poetic Justice” collaborator Drake credited the power of social media outlets for helping jump-start his career.
“Initially, I think I just didn’t know what would happen,” Drake recalls. “I was this rapper with a little bit of buzz, the internet was taking over, and I didn’t know the power of the internet at that point. The true power of social networking and the things we are so emmersed in now. There wasn’t an artist that had been 100% birthed from that outlet and I think to be discovered on MySpace, how I was found, and for it to somehow reach Wayne’s ears and for him to feel so confident about it and call me and to release a mixtape on the internet again and have a record somehow go #1 off a mixtape using the internet as a tool. It was all amazing because it was all a first, I can’t remember that happening in my day. Even if you think of 50 [Cent], [Kanye West], and [Young] Jeezy, I remember having hard copies of all of those tapes. I remember it being more about the radio.” (Global Grind)
Grammy-award winning rapper, Lupe Fiasco, previously stated he is not a fan of the Internet.
“Sometimes I wish I never found the internet. Sometimes I regret getting a laptop and Wi-Fi for logging into the internet because it is such a distraction. If you have any addictive personality, the internet will magnify it. You have to be careful on the internet. You’ll look up and be like, ‘D*mn, it’s been six hours.’ I’m still trying to figure out a way to take [web browser] Safari off my laptop. With the blogs, it’s like high school. I wasn’t the most popular person in high school, it was like 50/50. Some people liked me, some people didn’t, some people really didn’t f*ck with me.” (XXL Mag)
Rap veteran WC told SOHH last year he is not addicted to social networking but all artists should have some sort of viral presence.
“It’s crazy because we don’t have time to sit up all day and be on a f*cking computer, Twitter and sh*t like that. But you have to surround yourself with a team and find some time or some kind of way to check in and see what’s going on,” WC told SOHH about social media. “It’s unfortunate but it’s what it is right now. It went from being hands-on out here talking with people at concerts and on the radio outlets to being on the computer. It’s crazy because that’s where people are at with it. The first thing people do when they wake up in the morning is go in and see the latest news. It’s crazy because it used to be a point and time when you would get that from the video stations and listen out to it on the radio.” (SOHH)
Check out Jadakiss’ interview: