The LOX’s Jadakiss has offered an opinion on seeing Roc Nation artist J. Cole move up the release date of his Born Sinner album to face-off against fellow Def Jam pal Kanye West‘s Yeezus LP.
Rather than pick sides, Jada said he will purchase both albums later this month and applauded Cole for taking a business approach with the early release date strategy.
“I’ll buy both of them,” Jada said when asked if he would cop J. Cole or Kanye West’s album on June 18th. “I mean, me, personally, I got a couple of dollars so I’ll get them both but um, I think J. Cole was smart doing that. Cole is at a good [point]. His career is on the upside of things so with him putting his album up with Kanye’s I think it was cool. It can’t do nothing but help, you know what I mean?” (“The Breakfast Club”)
Last month, Mac Miller talked about preparing for the challenge of his Watching Movies with the Sound Off dropping on the same day as Ye and Cole’s releases.
Kanye’s album. It is [dropping that day], for real? You guys have the industry connect. So is it for real? Right. I feel him. At first, I had that date for a while and then it felt so right,” Miller said, referring to June 18th. “And then I was a little nervous at first. But I was like, ‘This is an omen.'” (Skee TV)
Recently, Cole spoke on the motivation for moving his Born Sinner‘s release date up a week.
“Instantly the lightbulb [turned on]… it got real. I made one phone call to somebody that would know, just to make sure first. As soon as I got it confirmed, I was like, ‘Yo…’ The idea hit me instantly: ‘You got to go to that date,'” he said. “I’m not going to sit [here]… I worked too hard to come a week later after Kanye West drops an amazing album. It’d be like, ‘Oh and J.Cole dropped too, a week later.’ Nah. I’m going to go see him on that date. He’s the greatest. So it’s like, I’m a competitor by nature so it was instant, it wasn’t even a thought,” the Roc Nation artist continued. (Billboard)
Depite June 18th quickly approaching, Ye is reportedly making last-minute changes to the LP.
Kanye West’s new album “Yeezus” is due out June 18, but he’s still in the studio putting the final touches on the track list. Chatter among music insiders is the rapper’s scrambling to add some consumer-friendly singles to the album. The aggressive tracks he performed on “SNL,” including “New Slaves” and “Black Skinhead” received mixed reviews. But an insider tells us that West’s reworking so close to the release date is “not in any response to any negative reaction.” He’s also bringing in extra marketing muscle to push “Yeezus” including Amy Thomson, who managed Swedish House Mafia and is working with West as a consultant. (NY Post)
Check out Jadakiss’ interview: