Roc Nation’s J. Cole has come forward to provide more details on landing his Dreamville imprint onto Interscope Records this week and dished on what’s to come.
Cole stressed the historic achievements Interscope has made with iconic acts like Eminem and Dr. Dre and promised to continue its legacy.
“We provide the artist, the direction, the guidance, the music, the new ideas, and they provide muscle and years of experience of really giving artists the proper push,” J. Cole told FORBES in an exclusive interview explaining the deal following his sold out show in New York last night. “We hope to add to the list of legendary albums that were made over in that building.” (FORBES)
The North Carolina native also credited music moguls like Jay Z for paving the way for his Dreamville venture.
“It’s definitely a path that’s been made possible by the Dr. Dres and the Jay Zs – these guys who had amazing artistic ability in terms of rapping and production and song writing, but also had a double-sided executive mind.” (FORBES)
Yesterday, Cole announced a partnership of his Dreamville label and Interscope Records.
Dreamville, one of hip-hop’s most innovative and creative collectives and the force behind the phenomenal success of rapper J. Cole, whose first two albums hit #1 across the charts, has formed an exclusive label with Interscope Records. Dreamville also announced today that its first artist signing will be Bas, who has been supporting Cole on tour. “Dreamville celebrates the sort of grass roots, out-of-the-box approach to connecting artists to their fans that can help move the music industry into the future. We are very pleased to welcome Dreamville into the Interscope family,” says Joie Manda, President, Urban Music, Interscope Records. (Press Release)
The 29-year-old rapper reportedly launched Dreamville seven years ago.
Cole and business partner Ibrahim Hamad launched Dreamville in 2007, before Cole became the first signing for Jay-Z‘s Roc Nation two years later (Cole remains an artist with Roc Nation). Since then, the Dreamville team has been responsible for successes on record, on stage, on the Internet, and beyond. As a result, Cole, a magna cum laude graduate of St. John’s University with a major in communications and minor in business, has been named one of Forbes magazine’s prestigious 30 Under 30 in the music industry. (Press Release)
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