Roc Nation rapper J. Cole recently talked about his delayed Born Sinner solo effort and explained why he blew his own lid off by trying to meet a premature release date.
Cole said after a discussion with the Roc Nation higher-ups, they all came to the conclusion a later drop date would make everyone’s life easier.
“They were cool with it, like ‘Whatever you wanna do’,” Cole said of the label reaction at Roc Nation and Columbia when he initially announced that he was going to drop his album at the top of 2013. Since then, the rapper admits that his original release date didn’t give him time to do it right. “Really that was a bad move. We decided that we got everybody playing on the same team and the same frequency. This is the sophomore album let’s not f— around,” the Fayetteville, North Carolina, MC told MTV News during a sit-down on February 16 in Houston. “Let’s really roll this out right, get the proper single, get the proper videos, proper brands. There are certain things that you can line up to make an album feel bigger.” (MTV)
Last month, the North Carolina-bred emcee said his long-awaited sophomore release needed more time to perfect.
J. Cole fans will have to wait a little longer to get their hands on his sophomorealbum Born Sinner. The Roc Nation rapper has delayed the project. While hosting a New Year’s Eve gig at TAO Las Vegas, Cole revealed that the follow-up to his 2011 debut Cole World: The Sideline Story won’t arrive on his 28th birthday, as previously announced. “It’s not gonna make January 28. It’s gonna be a little later than that. I needed more time,” he told PopStop TV. The first single, “Miss America,” was released in November. (Rap-Up)
Even back in in November, Cole suggested the LP would likely miss any early 2013 release dates.
Part of the reason that “Born Sinner’s” release date may well be pushed back is because of Cole’s increased promotional muscle. The rapper mentions that he’s eyeing different branding opportunities to coincide with the album, as well as a short film — “something way more expansive than a music video,” he claims — that will begin shooting in December. Whenever “Born Sinner” arrives (Cole predicts sometime early in 2013), the album will likely be a more serious effort than “Cole World,” which debuted at No. 1 upon its release last year. The album will detail “the story of corruption — corruption of an artist when commercial appeal is involved, or corruption of a relationship when temptation is involved, or corruption of a government when capitalism is involved. It’s a lot of things. I don’t want anybody to think it’s so heavy, but it deals with those things.” (Billboard)
The rapper’s Roc Nation debut toppled the sales chart with over 200,000 sold copies in September 2011.
Leading the pack this week is J. Cole’s Cole World: The Sideline Story debuting at No. 1. According to Nielsen SoundScan, the North Carolina rap newcomer’s long-awaited debut album has sold 217,300 copies after seven days in stores. (SOHH Sales Wrap)