Roc Nation’s J. Cole has decided to treat fans to an inside scoop by announcing his upcoming Born Sinner‘s summer release date this week on Twitter.
Although Cole tries to sway away from breaking news on the popular social networking site, he could not resist making the announcement on Twitter.
Taking to his Twitter, Cole wrote “said i would never announce on twitter, but damn, since i f*cked up that first one (but what a moment!) …… Born Sinner June 25th. – Cole.” Since delaying the album, Cole had previously pleased plans with the Truly Yours EP. Now, he’s got two and a half months to make sure Born Sinner isn’t delayed again. (Exclaim)
Back in February, the North Carolina-bred emcee admitted he jumped the gun with the project’s initial drop date.
“They were cool with it, like ‘Whatever you wanna do’,” Cole said of the label reaction at Roc Nation and Columbia when he initially announced that he was going to drop his album at the top of 2013. Since then, the rapper admits that his original release date didn’t give him time to do it right. “Really that was a bad move. We decided that we got everybody playing on the same team and the same frequency. This is the sophomore album let’s not f— around,” the Fayetteville, North Carolina, MC told MTV News during a sit-down on February 16 in Houston. “Let’s really roll this out right, get the proper single, get the proper videos, proper brands. There are certain things that you can line up to make an album feel bigger.” (MTV)
A month prior, he said his long-awaited sophomore release needed more time to perfect.
J. Cole fans will have to wait a little longer to get their hands on his sophomorealbum Born Sinner. The Roc Nation rapper has delayed the project. While hosting a New Year’s Eve gig at TAO Las Vegas, Cole revealed that the follow-up to his 2011 debut Cole World: The Sideline Story won’t arrive on his 28th birthday, as previously announced. “It’s not gonna make January 28. It’s gonna be a little later than that. I needed more time,” he told PopStop TV. The first single, “Miss America,” was released in November. (Rap-Up)
Even back in in November, Cole suggested the LP would likely miss any early 2013 dates.
Part of the reason that “Born Sinner’s” release date may well be pushed back is because of Cole’s increased promotional muscle. The rapper mentions that he’s eyeing different branding opportunities to coincide with the album, as well as a short film — “something way more expansive than a music video,” he claims — that will begin shooting in December. Whenever “Born Sinner” arrives (Cole predicts sometime early in 2013), the album will likely be a more serious effort than “Cole World,” which debuted at No. 1 upon its release last year. The album will detail “the story of corruption — corruption of an artist when commercial appeal is involved, or corruption of a relationship when temptation is involved, or corruption of a government when capitalism is involved. It’s a lot of things. I don’t want anybody to think it’s so heavy, but it deals with those things.” (Billboard)