Roc Nation’s J. Cole has addressed taking an unusual approach to announce his sophomore album, Born Sinner, this week and said only a select few got to experience the “real” moment.
Cole also released a photo from the album announcement’s video shoot.
“The beauty of the announcement is that the real MOMENT happened only once. Only the 15 or so thousand who sat in that Ustream know what that really felt like. Here’s to new albums and new approaches. See you soon.” – J. Cole (Life + Times)
This week, the Roc Nation rapper released his eye-opening album announcement clip.
Aside from a few free tracks (“I’m a Fool ,” “Get Free ColeWorld “) and live previews of new verses , J. Cole has remained largely quiet about his sophomore album–that is until last night when, during a UStream, the Roc Nation rapper finally announced the title and release date of the new LP: Born Sinner, due out Jan. 28. The news also comes with a pretty dramatic trailer. Let’s hope this means we’ll be hearing some new Cole in the coming weeks. (Prefix Mag)
Last year, the rapper’s long-awaited Roc Nation debut pushed out over 200,000 copies in its opening week.
Leading the pack this week is J. Cole’s Cole World: The Sideline Story debuting at No. 1. According to Nielsen SoundScan, the North Carolina rap newcomer’s long-awaited debut album has sold 217,300 copies after seven days in stores. (SOHH Sales Wrap)
The achievement even sparked a public reaction from rap mogul Jay-Z.
“J. Cole’s success is testament to amazing artist development and Cole’s hard work,” Jay-Z said, via press release. “I want to congratulate him on a #1 album and more importantly a greatbody of work.” Cole’s first solo album, which he’s been meticulously working on for the past five years, has sold 218,000 copies according to Nielsen SoundScan. “Cole World: the Sideline Story” marks the first time a solo act’s debut effort has entered at No. 1 since May 14, 2010. Mark Pitts, President of Urban Music, Sony / JIVE Records and CEO, Bystorm Entertainment and Cole’s manager, lent praise as well, “J Cole personifies humility and grace with edge and depth. As an MC, his point of view speaks to and represents me. I’m proud and blessed to be a part of his journey!” (Billboard)
Check out the album announcement: