G-Unit’s Lloyd Banks recently shared his thoughts on the ever-changing rap game and why the music industry is still leaning on singles to sell an album.
From Banks’ perspective, there are only a handful of rappers capable of making quality albums.
“Sometimes people get out of reality and they want to just party and wear skinny jeans like you said or whatever it is. But I think everything comes back around full circle in due time and I think that everybody has their movement. So the same way people may get exhausted with gangsta rap or party music — it’s up to artists like myself and Jay-Z, Eminem, Raekwon, 50 Cent and artists like that who put together great albums and every song is different that makes people respect the album.” (The Well Versed)
The “Punch Line King” also believes it is vital to step out of singles-only albums and making well-rounded projects.
“The game turned into a singles game where you just drop your single and make a dance to it and go. But then you have artists like myself who can put together a whole album to where 1-14 tracks on the record will have a different feel. One record might be towards the females, one is about my neighborhood, one is a concept record, then you have a weed record, a drunk record, you got an in love record, and you got a fuck a girl record. It has to be every kind of thing in order to make it a classic.” (The Well Versed)
Wu-Tang Clan’s Method Man recently talked about what defines a true emcee in today’s times.
“There are genuine artists out there who love what they do and do it with a purpose, but then you have those dudes who are a bunch of fashonistas,” Meth explained in an interview. “These kids are more concerned with the way they look than what’s coming out of their mouths…Back when I first came out if you told a kid ‘I’m an MC,’ the first thing the kid would say to you is, ‘Oh yeah, well say a rhyme for me.’ …Nowadays, you tell the kid you’re an MC and he’s like ‘Oh yeah, where’s your big chain at? Where’s your watch? Where’s your car? That’s what it is now.’ …The majority of the people who listen to the music can’t afford half that sh*t.” (Wall Street Journal)
Last year, G-Unit’s 50 Cent discussed the music industry’s sales slump.
“I don’t think the music business is dying,” 50 says in the interview. “I think we’re just experiencing technology and we just have to pass new laws, eventually, to change how music is being distributed. There’s no lack of interest in great material, I don’t see people ‘not’ going to the night club or enjoying themselves when the son comes on. It’s just about re-developing what the music business is. It’s easier to download a song that’s three minutes long, probably about three or four seconds for you to download it, it’s easier to steal…The technology is so new and what we’re actually doing on the web that we have to develop that. And those things won’t actually happen, the effective laws won’t happen until it starts to damage film. When you got your blockbuster film doing $120 million in a weekend and then that blockbuster film that they spent $120 million comes out and nobody goes to see but everybody watched it because they could pull it off their computer and see it on HD at home on a theater. They’ll change those laws.” (“50 Cent: The Lost Tapes”)
Check out a recent Lloyd Banks interview below: