With his new home at Maybach Music Group sitting pretty, SOHH recently chopped it up with Chicago’s Rockie Fresh to find out where his focus is now with an all-star team led by Rick Ross.
Asked if he is focused on putting out a new album or continuing to build his buzz, Fresh simply said both are key initiatives.
“For me, it’s just really about being some type of relief for the young people right now,” Rockie told SOHH. “When I was a little bit younger, I had guys like Kanye [West] and Lupe [Fiasco] and Jay[-Z] and even [Rick] Ross who kind of gave me the pros and cons of what’s going on right now. I feel like my generation kind of liked that. So I really wanted to make sure that my music was going to be on a platform so that the masses could hear it but also be something that made sense. Just the way Ross came to the situation, his appreciation for [my mixtape] Driving 88, it was just a smart move for me to collaborate my plans and my business mind with his. That’s why I did the move.” (SOHH)
In late September, Rockie reflected on getting offered a potential deal to Diddy’s Bad Boy Records.
“I’m a super humble dude and prior to getting offers, I didn’t even expect to get signed by other rappers,” Fresh revealed in an interview. “When Ross and Diddy both hit me up in the same week and they were interested in taking meetings, it was just one of those things where I felt so blessed by it — I didn’t take it like a bidding war. It’s an honor. The thing with Ross is, Diddy’s the number one dude on Forbes right now, he’s got a label that’s been going on forever and it’s one of those things where he’s always going to be a force in the industry and also, you know, Maybach is his little brother. It’s one of those things where I just wanted to be a part of a new movement and really be a part of making history in the long-run and kind of making sure Ross gets to that same level Diddy gets to.” (Los Angeles Leakers)
Last month, the Chicago-bred emcee dished on aligning himself alongside Ross’ crew.
“I mean, outside of the money, nothing, really. I’m still super hungry and I’ve got huge goals with rap,” Fresh said when asked what has changed since joining MMG. “I really want to win several Grammys and things like that, so my work ethic has only intensified because I’m just one step closer to making that happen. Outside of that, I still stay in the same crib, hang out with the same people. I’m in Chicago walking right now as I’m talking to you. It’s just a lot more people that know me. But my brand and the music that I make is about day-to-day life, living a regular life, and the struggles that come with that. I just want to keep myself in that element so I can stay relatable to the people that got me here. So, not too much has changed.” (Pigeons & Planes)
In August, R&B veteran R. Kelly embraced Chicago newcomers like Fresh and Chief Keef exploding into the spotlight.
“I feel really good that Chief Keef and all of those guys, those guys are from my hood, so I’m definitely proud of the fact that finally Chicago has got the light on ‘em,” Kells told MTV News when he paid us a visit in July. All of the hoopla surrounding his hometown has the R pretty excited about the future of Chi’s music scene. “I guarantee that once these guys come up that light is never gonna go out,” Kelly promised. “There’s a lot of talent in Chicago, a whole lot of talent.” (MTV)
Check out some recent Rockie Fresh footage below: