Odd Future’s Tyler the Creator allows fans to explore the methods of his madness as well as voices his thoughts on music predating his entry onto the music scene in the June edition of XXL Magazine.
Based on an excerpt from the new issue, Tyler gives his opinion on old school hip-hop and the way rappers utilize social networks, such as Twitter.
“I really don’t listen to rap from the 1990’s,” says Tyler. “I was f*ckin’ 3 at the time…Every rapper’s Twitter, they post some motivational bullsh*t, or some wisdom Bible sh*t, or their new collaboration. People don’t know people that be themselves.” (XXL Magazine)
Odd Future’s manager Chris Clancy is also featured in the write-up and speaks on the group’s decision to own Odd Future Records with distribution through RED/Sony.
“If you’re an artist who is comfortable in their own skin, a traditional deal doesn’t make sense anymore,” says Christian Clancy. “The disconnect between many of the majors and youth is as wide as the one between the rich and poor in this country. Kids are now smarter than what’s being sold to them, and the gatekeepers need a new set of keys.” (XXL Magazine)
In April, Clancy announced that Odd Future decided to join forces with RED/Sony.
“It’s based on getting the distribution deal we’ve always envisioned that allows the group to ‘sign themselves’ to their own company and keep their masters. They will have 100% creative control of all aspects of their music, art, and release schedule with no 3rd party participation in outside business. Freedom and ownership was the whole point. RED and Sony know that its in everyone’s best interest to maintain the group’s authenticity and control. They built it, they deserve it. There’s no cheesy hooks or fluorescent liquor product placements in the works.. It’s about to be fun.. and different.. ” (Rap Radar)
Earlier this year, Tyler opened up about wanting mainstream exposure.
“I’m hungry for greatness,” Tyler said in an interview. “I want to be great, I want to be an icon. I want when I die, I want people to cry — I’m hungry for VMA’s and Grammy’s, that’s what I’m hungry for. You know? F*ck this underground bullsh*t…Greatness is a different definition to different people…Greatness if the f*cking song that I wrote last week, somebody might not find that great but it’s great to me. And that’s all that matters, what the f*ck I think in my head — Greatness to me is finally getting my video played on MTV. It’s on there now and I’m f*cking, I’m happy. I finally got my sh*t on f*cking MTV and some people may think that’s selling out or whatever but I don’t really give a f*ck. That’s f*cking great to me. I’m proud of myself. I’ve been wanting that since I was seven years old and I finally got that sh*t. Hard works pays the f*ck off.” (The Drone)
Check out a recent Odd Future interview below: