Minutes after the Miami Heat won their second NBA championship, popular sports brand Nike unleashed a new commercial chronicling three-time MVP (Most Valuable Player) LeBron James‘ journey to his first ring.
The new commemorative ad shows James’ pre-NBA days up through his multiple Finals defeats and long-awaited series win.
Titled “The Ring Maker,” the commercial’s set inside a small jewelry shop, where an older man watches James from his days as a highly touted sophomore at St. Vincent-St. Mary High School in Akron. The jeweler watches James soar to thrilling heights — his first highlight dunk with the Cleveland Cavaliers, his rise to dominance against the Detroit Pistons in the 2007 Eastern Conference Finals, his first trip to the NBA Finals, playoff buzzer-beaters and MVPs — and the roadblocks he hit along the way, chief among them the Cavs’ sweep at the hands of the San Antonio Spurs and last year’s six-game Finals loss to the Dallas Mavericks. All the while, the jeweler keeps working on a ring for James, having to go back to the drawing board as LeBron’s title runs fall short. Until this year, his year, when the jeweler could finally finish his work, crafting a giant golden ring featuring James’ face (accented by a diamond headband) and a big, bold version of his Nike lion’s head logo. (Yahoo Sports)
During this year’s 2012 NBA Finals, James averaged over 28 points a game to help the Heat land a 4-1 series win.
LeBron James won the first championship of his career when the Miami Heat beat the Oklahoma City Thunder 121-106 in Game 5 on Thursday night. LeBron James was an absolute monster in the NBA Finals against the Thunder this year. LeBron averaged 28.6 points, 10.2 rebounds, and 7.4 assists in five games against Oklahoma City. LeBron became the first player since Tim Duncan in 2003 to be named regular season MVP and NBA Finals MVP. (ESPN Radio)
The championship marked LeBron James, Dwyane Wade and Chris Bosh‘s first title as a collective.
The Miami Heat were as hot as their namesake, and the decision of LeBron James, Dwyane Wade and Chris Bosh to play together was finally validated after coming close in their first year together, as the trio lifted the Larry O’Brien Championship trophy, knocking out the Oklahoma City Thunder, 4-1, with a 121-106 win, Thursday (Friday, PHL time), in front of their hometown fans. (GMA News)
Following last night’s win, Atlanta rapper Waka Flocka Flame gave his reaction to Game 5.
“I just wanna kno how much they paid for that championship,” he tweeted June 21st.
“Congrats to the homie @KingJames !! #TripleFLife” (Waka Flocka Flame’s Twitter)
Fellow Atlanta hip-hop artist Big Boi also gave props to the Miami squad.
“Congratulations to the Miami Heat @KingJames ! Wade , Bosh, Chalmers, Coaching Staff , the n*ggas who sell Hot Dogs.”
“Players always Congratulate…. #weoutchea #ViciousLiesAndDagerousRumors November 14th” (Big Boi’s Twitter)
Check out the new Nike commercial below: