With Eve and Swizz Beatz working together on new music and DMX currently behind bars, SOHH hit up rapper Drag-On to get an update on the status of the Ruff Ryders movement.
Revealing his split ties with RR, Drag spoke on his current primary focus, developing his own record company.
“I finally got my release from Ruff Ryders,” Drag informed SOHH. “And now I got my own record label, Hood Environment. We’re getting it popping. I have my own artists and we’re putting out our own videos and sh*t like that. We’re just working man. Word. Right now I’m feeling really good. A lot of people welcomed me back with open arms so at the end of the day, I’m just excited that the streets are excited [to hear new music from me]. A lot of people are really starting to catch on to my Hood Environment record label movement. Everything is gravy. I definitely cannot complain right now.” (SOHH)
Drag also hinted at an aim to get his brand buzzing by releasing a few underground EPs.
“The plan was to just bring me back and let everybody know Drag is definitely back to the forefront,” Drag added. “And then hopefully everybody will really catch on to what I’m doing, which is building up this Hood Environment machine. We’re starting off by putting out mixtapes, The Crazies and The Crazies Part II, with The Crazies Part III coming. We got a lot of big artists on there.” (SOHH)
Last month, Eve talked about moving past her former Ruff Ryders image.
“I hate it when people say, ‘The old Eve, the old Eve.’ No! I can’t pretend to be that girl anymore. If I did, people would see that and be like, Why is she trying to be that same person? … When I went to take label meetings and they would listen to the music, a lot of them would be like, ‘Yeah, that’s good, but what’s up with the Ruff Ryders sh*t?’ I’m like, ‘Yo, I was 21 then.’ It’s been years now. I’ve done a million different things. ‘Tambourine’ isn’t Ruff Ryders. The records I did with Gwen [Stefani] weren’t Ruff Ryders. I trust my audience enough to think they’ve grown, just like me — I’m hoping for that, but we’ll see.” (Ink Magazine)
In late 2009, Drag told SOHH about hopeful plans to venture into building his own record label.
“I predict my next album to do well,” Drag explained to SOHH in December 2009. “I know I can definitely predict, next year, I’m gonna be launching my record label and getting my record label really off this ground, you know what I’m saying?” (SOHH)
Check out Drag-On speaking on Hood Environment below: