New York radio station Hot 97’s Ebro has the Big Apple in a frenzy after revealing he will no longer hold his position as program director and on-air personality in light of some new workloads.
According to reports, Ebro revealed higher-ups provided him the option of which role he would like to maintain.
In the midst of starring on Hot 97?s upcoming reality show This Is Hot 97, Ebro Darden who served as both the station’s program director and an on-air talent, had to relieve his corporate duties for his new creative role. Stating that he was ultimately told to choose between his two positions, the long-time employee went with the entertainer route. In a press release Ebro commented, “Fortunately, I have had tremendous success doing both on-air and PD roles, and EMMIS let me choose where I would be happiest. Mornings, TV and assisting in programming makes sense with everything HOT 97 and I have happening today, so I chose creative over corporate. See you all at 5a tomorrow.” (XXL Mag)
The animated on-air personality also confirmed his big decision via Twitter.
“They was like so wait, u got mornings and now TV? How u gone do spread sheets, conference calls & meetings…? Pick Ebro…,” Ebro tweeted March 13. (Ebro’s Twitter)
According to reports, the station’s new “This Is Hot 97″ reality television show will premiere later this month.
Known as the place “Where Hip Hop Lives,” New York’s globally recognized #1 radio station HOT 97 is teaming up with VH1 to take viewers on a behind-the-scenes look into the Big Apple’s go-to destination for Hip Hop and R&B with the debut of “This Is HOT 97.” HOT 97 is the global mecca of Hip Hop and R&B music, and this crew functions more as a family than a group of coworkers – they go hard for each other, but above all they live, eat and breathe HOT 97. (VH1)
Along with the radio hosts, the series will also showcase a slew of notable cameos.
The series will also feature cameos from the well-known celebrities who regularly visit HOT 97 as on-air guests including Kanye West, Macklemore, Rick Ross, Mack Wilds, Wale and many more. Each episode of “This Is HOT 97″ will draw upon the ambitions, rivalries and quirky personalities of the cast to capture all of the comedic and sometimes downright awkward moments that happen at the station on a daily basis. (VH1)