Cyrus Langhorne
[With Cyber Monday officially here, clothing line Head Crack NYC is raising the standards in streetwear, with quality and detail being the main focus. CEO Gliffics exclusively gives SOHH insight on his brand and reveals some serious celebrity co-signs.]
We specialize solely in creating hats, 100% hand made, pure cut & sew. Therefore, it allows us the time and effort to make the best possible product. New customers don’t have to be familiar with our brand. Chances are pretty high that even a “Hype Beast” would roll the dice and walk out with one of our hats over a brand they may already love.
Many people think that I gave every celebrity a hat for free in order to gain exposure. The god honest truth is, most of the celebrities and people wearing Head Crack I didn’t even know was wearing it until someone told me, in most cases I never even met them. I’m a hat enthusiast, but my confidence comes from the huge organic growth and repeat buyer testimonials.
I have made hats that have sold for as much as $700 and countless retailers literally paid in advance to reproduce a limited edition hat that was selling for $100 because of how well it was doing in their stores. I will continue to make products that will be worth just as much, if not more, but growing up in New York City and being made fun of because I couldn’t afford a pair of Jordan’s made me grow to be a conscious fashion designer.
It costs more money to make my product than most other brands selling a similar style, I just choose to sell it for less. I realized that I had an opportunity to make people look and feel good about themselves by making fashion forward items in streetwear that were affordable. Further than its bargain, my aim is to make pieces that have significant meaning, truly representing ones lifestyle. Head Crack is also active in philanthropy, we have supported many good causes locally and across the globe.
