Unnamed hackers brought down fast food powerhouse Burger King’s Twitter account this week courtesy of a slew of insults, rival restaurant McDonalds-related posts and even some hip-hop references.
Buzz behind the unexpected online breach had the Internet in a frenzy Monday (February 18) afternoon.
Somebody hacked Burger King’s Twitter account on Monday, posting obscene messages and changing its profile picture to a McDonald’s logo. The tweets stopped after a little more than an hour, and Burger King said it had reached out to Twitter to suspend the account. (Washington Post)
During the invasion period, various tweets went up including a post related to Chicago rapper Chief Keef.
Monday, it was the hacking of Burger King’s Twitter account that put it in the spotlight — and not in a good way. Someone changed the @BurgerKing feed to look like that of McDonald’s, substituting the McDonald’s logo in place of Burger King’s. The hackers sent several vulgar tweets, posted outrageous claims about company employees and practices and even linked to a video by controversial Chicago rapper Chief Keef. The hacked feed was live for more than an hour before Twitter shut it down at Burger King’s request. (Chicago Tribune)
The hackers also name-dropped New York rapper Tafa “T-Shyne” Peters during the attack and provided him a golden opportunity to cash-in on the free promotion at Burger King’s expense.
Peters didn’t waste the golden opportunity that the Burger King hacker presented, and spent a large portion of Monday on Twitter promoting members of his crew and their respective projects–including Will Hill, who released a mixtape called Ramadan late Monday night. Chances are the higher-ups at Burger King weren’t pleased with the hour that a hacker stomped all over their brand, but Peters managed to get something out of it. “Any promotion is good promotion,” he says. (Forbes)
After some frantic moves on BK’s behalf, the posts were deleted, account relaunched and the company issued an apology to its followers.
After the account was briefly suspended, Burger King has restored its old picture and summary. “Interesting day here at Burger King, but we’re back! Welcome to our new followers. Hope you all stick around!” the company tweeted. The illegitimate tweets have been deleted. No word on who may have been responsible for the breach. (CBS News)