Cyrus Langhorne
Less than a month since launching his overnight streaming service TIDAL, reports claim hip-hop mogul Jay Z is personally calling subscribers.
According to TIDAL’s Chief Investment Officer Vania Schlogel, Hov has been personally calling users.
Tidal executive Vania Schlogel told Business Insider that Jay Z has been personally calling people who use the site. Schlogel said that “he called some of his fans and one of them made the funniest comment. He said ‘This is the best customer service call I’ve ever received!'” (Business Insider)
Vogel also claims rock star Jack White has been giving TIDAL subscribers a ring.
But it isn’t just Jay Z who has been calling Tidal subscribers. Jack White and several other high-profile musicians have also been calling their fans up to talk. Musicians involved in Tidal are given their own accounts on the site which they can use to monitor who listens to their music, and to see statistics about how their albums are performing. Schlogel says that part of that system is the ability to see contact information of users so that musicians can get in touch with them directly. (Business Insider)
According to reports, Apple, Inc. has reached out to various music entertainers including country star Taylor Swift about a potential exclusive partnership amid Jay’s TIDAL launch.
Apple Inc has approached more than a dozen musicians, including British band Florence and the Machine, in an effort to sign exclusive deals for some of their music to be streamed on Beats, Bloomberg reported, citing people familiar with the matter. The company is in talks with Florence and the Machine to give Apple limited streaming rights to a track from their album set to be released in June, Bloomberg said. (Huffington Post)
Recently, ex-Roc Nation artist Wale gave his take on Jay’s new streaming service.
“Music is in a weird place right now because you got the streaming, iTunes, Spotify and now Jay Z has Tidal — We’re not gonna know the significance of the place we’re in right now for like the next 10 years when we look back on it.” (“Larry King Now”)
