Game Unzips, Unloads On Underwear Gig: “That Ladies Is How You Use Your Head”

West Coast rapper Game has confirmed speculation and reports about him landing a new partnership with underwear line Ethika.

The California native provided some new insight on his situation via Instagram this week.

Check out more details on Game’s new underwear gig on the next page…

Details of the rap veteran’s undies partnership developed earlier in the week.

After Ethika sales soared from Game’s big revealing Instagram posts … the underwear line and rapper got to work on a new line of briefs, specifically for a deal with the rapper. We got the first pics of the collection (junk-free, sorry) which will benefit Game’s charity, The Robin Hood Project. We’re told for every pair of the drawers sold, one will be donated to a homeless shelter. (TMZ)

Last fall, Game addressed the controversy his Ethika underwear pics had caused on social media.

@tmz_tv calls me to give me the scoop……. Shit been up for a month, now y'all threatening niggas lol #KanyeShrug #YouAPhoneAppButYouStillLikeTheSausage ?????? #ProbablyLilWeeWeeNiggasReportingIt #YoDaddyJustWasntPackinSoGeneticallyYourLifeFuckedUp #MyDaddyWasADragonSlayerOutHereAndItGotPassedDownToMe #MyGrandaddyWasASeaMonsterKiller #ItRunsInTheFamily #TaylorMeatPackingCompany #MEATPRINTPAPI has spoken….. Now back to this Daddy thing I'm doing over here…. #HatersGoneHatePotatosGonePotate lmaoooo…. So if my account mysteriously disappear, IG hatin on a player & I'll be on snap chat for the duration: "blackb0yfly" & if they do delete it…. All my women fans, post it in the name of my Instagram memory #LongLiveTheDingALingKing #UnBothered

A video posted by The Game (@losangelesconfidential) on Nov 24, 2015 at 2:39pm PST

Reports of Game’s pics raising red flags surfaced online in November 2015.

The pics — which showcase Game in his underwear — were posted three weeks ago and remained up ever since — despite Insta’s tough policies on nudity and such. But the pics have been flagged so much Instagram finally took notice. The pics remain up as of this posting, but we’re told Instagram is in the process of telling Game about the takedown. (TMZ)