Rap stars Game, Lil Wayne, Wiz Khalifa, 50 Cent and more have been selected to help kick-off the upcoming Madden 12 football game release with exclusive limted edition EA Sports VIP packages.
According to reports, a slew of hip-hop artists and athletes landed VIP kits.
· The Game · 50 Cent · Ocho Cinco · Lil Wayne · Wiz Khalifa · Adrian Peterson · Aaron Rodgers · Common · DeSean Jackson · Amare Stoudamire · Dwight Howard · Justin Timberlake · Lamar Odom · Tinie Tempah · Michael Vick · John Wall · Larry Fitzgerald · Maurice Jones Drew · Asher Roth · Terrell Owens · Justin Bieber · Wale · Bow Wow · Rob Kardashian · Clay Matthews (EA Sports Press Release)
Details on what the VIP hook-ups contain have also been released.
You know the NFL is really back when EA SPORTS Madden NFL 12 hits the shelves on August 30th. Fans nationwide will be lining up come midnight at their retailer “TO GET BACK TO WORK” and smack talk on the virtual field. To celebrate the launch of Madden NFL 12, EA SPORTS made a limited run of 50 Madden NFL EA VIP kits for select influencers and fan giveaways on their EA Insider Deals page and Madden NFL social channels. The kit has two layers that unfolds into three sections displaying a different item in each section. The kit includes an early copy of Madden NFL 12 , a pair of Monster headphones, a custom New Era snap back hat that reads “I AM THE MADDEN CURSE” on the front, and a customized PS3 that resembles a steel plate with bolts and the text, “IT’S TIME” engraved on the console. Be sure to check out the EA Insider Deals page or the EA SPORTS Madden NFL page on Facebook for a chance to win this limited VIP kit. (EA Sports Press Release)
Recently, EA Sports designer Alex Howell talked to SOHH and explained the motivation behind putting together limited edition packages for celebrities.
“It’s something especially if you’re an artist and you’re traveling on the bus and on tours, what are you doing most of the time? You’re going to be on the bus, cramped up and you’re going to be playing video games all the time,” Howell added. “So to have them with our awesome package, it just shows how we want to reach out to celebrities and media as a whole. We love our games and want everybody to enjoy them just as much as we do.” (SOHH)
While Madden 12 does not hit retail outlets until the end of the month, details on what new features to expect have emerged.
All-new collision system, advanced defensive A.I. enhancements and the #1 most requested feature, Custom Playbooks, come together to provide a more authentic gameplay experience. Experience NFL Sundays like never before with team-specific run-outs featuring mascots and cheerleaders, authentic broadcast cameras, lifelike 3D grass, and dynamic time-of-day. Franchise mode includes more than 100 new features and enhancements, including expanded rosters, an all-new rookie scouting system, a free-agent bidding system, and more. (EA Sports Madden 12)
Check out some Madden 12 gameplay footage below: