G.O.O.D. Music’s Pusha T recently opened up about his perspective on hip-hop turning out a diverse collective of fans from different backgrounds and environments.
In Pusha’s opinion, the Internet Age helped mesh today’s current mixture of fans.
“I think the shift came along with the Internet and blog culture,” Pusha said in an interview. “Because the mixtapes were promoted and critically acclaimed through the Internet, more so than on the street corners or in the mom and pop record stores in the hood. It was more an Internet thing, and I think that gave everyone access to the music we were making…[and] then you have the whole streetwear culture–and that’s some of everybody at this point.” (Tanning of America)
The Virginia-bred emcee also said he embraces the different showings of hip-hop heads at his concerts.
“I love how it diversifies everything. I love going to my shows and seeing some of everybody at my shows,” Pusha added. “It makes for a bigger reaction once the show is over. All those kids hit the streets, and they’re all screaming the same thing, but they’re all screaming it in their respective areas. Some kids are going back to the hood, back to high school in the suburbs, and some kids are going to college. Some kids are going to black college, some to white college. I perform everywhere. I perform at all types of colleges.” (Tanning of America)
In the past, rap mogul Jay-Z has talked about moving away from the standard “black music” stereotype in hip-hop.
“On the show as well were Third Eye Blind and Kelly Clarkson,” Jay explained talking about a 2009 Arizona concert. “I thought that to be the oddest pairing ever but, soon realized, it’s what I’ve always professed. There is no such thing as black music or white music only good or bad music. It’s stupid cool to like things that are not like you, and that goes for outside of music. If you’re an African American you can have a Jewish friend…I think concerts like this should happen more often…I’m putting that into the universe..next up Taylor Swift and Uncle Murda!!” (Rap Radar)
Recently, Tha Carter IV contributing producer Willy Will talked to SOHH about rap artists pushing the genre’s boundaries.
“Even when you listen to someone like Lil Wayne, look at his ‘How To Love’ record, that’s one of the top songs in the country right now,” Willy Will told SOHH. “Look at Nicki Minaj‘s ‘Super Bass.’ What you’re seeing is a lot of artists stepping out of their genre. You gotta take the shackles off different genres like pop, rhythmic and those genres allow you to be creative but still be you and heard by the masses. And so like with Lil Wayne, he didn’t go too much out of his range but ‘How To Love’ is not an urban record. It doesn’t even hardly play in many urban stations. So that’s a prime example of being able to step out and be heard, be you, and not have to compromise too much. B.o.B. is somone I would love to work with. He’s someone who started off from urban music and then branched into something else. So he understands urban music but understands what the next level is.” (SOHH)
Check out a recent Pusha T interview below: