Former XXL Editor-In-Chief Looks Beyond Publication, “It Was A Hard Decision”

Former XXL Editor-In-Chief Looks Beyond Publication, “It Was A Hard Decision”

Former XXL Magazine Editor-In-Chief Datwon Thomas recently addressed his departure from the hip-hop publication and what his new role in the rap game has become.

Thomas has confirmed moving past the magazine to pursue an online career as EIC for Russell SimmonsGlobalGrind.com.

“It was definitely a hard decision, but it opens up the door for a new beginning,” he explained in an interview. “More than likely, it’s gonna be some fly stuff,” he said about what he plans to bring to his next position. “I think if people check my resume, a lot of things I’ve been with have been successful and really well. I look forward to seeing what I’ma do, too. I’m a fan of me.” (MTV)

News broke out earlier this month of Thomas leaving XXL Magazine.

Word on the curb is that Datwon Thomas has stepped down from his position as Editor-In-Chief of XXL and Executive Editor, Vanessa Satten will resume duties at the top of the masthead. No reason as to why Datwon allegedly left his post, but we’ll have more as this story develops. (Rap Radar)

He initially took over the magazine in March 2008.

“I won’t take the job lightly,” he said in a statement last year. “The game is in a tough spot. Lagging sales, declining buzz, warring factions, creative slump and various other factors make the details of my job tougher than expected. I’m here though, ready to grip up and bust some for a culture that’s slipping into uncharted territory that looks a little grim. The fact that a lot of good hip-hop is still out there helps make my job that much easier. I, with your help, will find that hip-hop and give it the platform that it rightly deserves. Wish me luck, I’m going in.” (Pro Hip Hop)

Prior to XXL, Thomas helped launch King Magazine and helped build it into a prominent urban publication.

“My staff work hard and I don’t want the magazine to be on the newsstand and me not say anything,” he said in a past interview. “Even if I’m tired and don’t feel like doing it, I’m out there promoting it regardless…Make sure your product is tight and solid. Make sure you don’t have any cracks in your frame. Try to be smart. Know your target audience. Get with good companies to help promote your product.” (Six Shot)

[For more on what’s going down around the Big Apple peep SOHH NYC]



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