Fayetteville State University administrators are reportedly furious over North Carolina rapper J. Cole‘s “Who Dat” music video because it features the school’s cheerleaders and uses profanity.
According to reports, administrators are trying to pull the video from media outlets.
Schools Superintendent Frank Till Jr. issued a statement Tuesday demanding the new J. Cole video “Who Dat” be pulled immediately from the Internet and TV. FSU Chancellor James Anderson apologized in a letter to alumni for Bronco cheerleaders who appear in the video. It was filmed this spring in Fayetteville, where J. Cole grew up. (Fay Observer)
They also deny having knowledge of the video containing explicit language.
“I think it shows the school and the city in a negative light,” Till said. “I think it was a legitimate mistake on the school’s part…We don’t allow that kind of language in our school…Why would we allow our students to do something like this?” Till said the video was shot after school hours and that each student turned in a release form signed by a parent. School officials at the scene of the video shoot said they didn’t hear profane lyrics. (Fay Observer)
The video began to circulate online last week.
Roc-Nation’s number 1 artist J. Cole just released the video for his first single “Who Dat” off of his still untitled project under Roc-Nation . Roc-Nation is Jay-Z‘s music label which is still in its initial stages, J. Cole is one of the best in the roster yet and Who Dat is one of the illest songs i’ve heard in a long time. The video was shot by BBGUN and is a one-take video, pretty dope. Surprising how difficult it is to make one-take videos, J’s doing all sorts of different things, surrounded by continuous explosions behind him and people rooting “Who Dat” in the back. (The Media Kings)
Following its release, Cole talked with SOHH about shooting the clip in North Carolina.
“I think it was an excellent reception,” Cole told SOHH. “I just wish I would’ve explained to people more that it was a one shot, that we shot on film and even when you watch it in HD version it looks incredible because it was on 35mm film which is what they use to shoot movies with. Even with that said I think people respect the fact that I went home [to Fayetteville, NC]. I didn’t come out with a whole bunch of jewelry, a whole bunch of light skinned girls with short shorts on. It’s a real organic feeling video. I really wish I would’ve explained more to people but you know in time people will get it. They’ll see all the imagery and all the little signs.” (SOHH)
Check out J. Cole’s “Who Dat” music video down below: