Terror Squad leader Fat Joe recently opened up about his past issues with Capitol Records and how a difference with an executive led to the company not promoting 2009’s J.O.S.E. 2.
According to Joey Crack, issues arose when a Capitol Records associate left the company.
“I had signed with Capitol through a guy named Neal Levine, but he took a promotion at Sony and left. The new guy that took over, immediately me and him didn’t get alone. We had bad words with each other, so he pretty much told me, ‘Yo, you are going to see how I do you!’ That meant no marketing dollars behind that album…no money for videos or for a promo tour. They left me to die. But that doesn’t take away from it being a good album.” (VIBE)
Last October, Joe hinted at label problems when 50 Cent began taunting his record sales.
“I’ve realized something really, that, [50 Cent is] my number one fan and really loves Fat Joe,” Joey told radio personality Angie Martinez. “I’m really tuned in to that, I really came to that realization that he’s my number one fan because I’m a little upset at the label, I felt we could have did way more promotions, but if you didn’t know Fat Joe’s album was coming out today, I think he said, ‘Yo, my man Joe needs this little bit of promotion man, like he’s so much of a formidable opponent, that you know, I gotta keep this guy around, I gotta go promote his new album.’ Absolutely. Promotions. Nah, thank-you 50, man, major promotions, you really bigged me up. Nobody was thinking about me before that, thank-you, I love you. J.O.S.E. II in stores right now.” (Hot 97)
Appearing on 50’s ThisIs50 website, Fif made an ad which sarcastically promoted Joey’s project last October.
“THE MOST ANTICIPATED ALBUM OF THE CENTURY” it reads. “WITH 8,800 COPIES SOLD JOE SHOWS NO SIGNS OF STOPPING.” -Rolling Stone “INCLUDING SMASH HIT SINGLES LIKE “JOEY DON’T DO IT, AND CUPCAKE” (57th Ave)
Despite low first-week sales, Crack’s past effort managed to secure a spot on SoundScan.
Terror Squad leader Fat Joe’s Jealous Ones Still Envy Part II got off to a rocky start landing at No. 73 this week. With seven days to his name, Joey Crack’s latest effort has sold 8,300 copies. (SOHH Sales Wrap)
Check out Fat Joe speaking on his record label issues below: