S. Samuel
Terror Squad leader Fat Joe has revealed his ability to make club anthems with the right hit single and why most times it comes from having natural instinct.
Having made a career out of hits like “Lean Back” and “I Won’t Tell,” Joey Crack said label pressure always made him deliver his best.
“It’s something you gotta know. You gotta know how to make hit records. You gotta have an ear for it…There’s some artists that are so big. Nah, I’m not gonna say they names. But let’s just say an artist is huge, right? Alright, how many times we heard Beyonce’s album like this one and we didn’t really, really think it was all that,” he said in an interview.. “You know what I’m saying? When we first heard it. But they had so much money behind it they kept pounding that joint in the paint, pounding it. ‘This single ain’t go we pounding the next one. We pounding the next one’…So it’s like they got that. … It’s something you gotta know. You gotta know how to make hit records. You gotta have an ear for it…There’s some artists that are so big. Nah, I’m not gonna say they names. But let’s just say an artist is huge, right? Alright, how many times we heard Beyonce’s album like this one and we didn’t really, really think it was all that — You know what I’m saying? When we first heard it. But they had so much money behind it they kept pounding that joint in the paint, pounding it. ‘This single ain’t go we pounding the next one. We pounding the next one’…So it’s like they got that.” (Hip Hop Wired)
In 2009, Joe revealed his intent to continue rapping into his 40’s.
“My job is to make a record that is gonna stop the world from spinning,” Crack revealed in an interview. “If you really wanna know what Fat Joe is after, Fat Joe is trying to make the ultimate best record in hip-hop history that will stop Earth from rotating. I wanna make something that’s gonna make the biggest nonbeliever on the planet Earth say, ‘Oh, my God. What’s up with this dude?’ I’m after the undeniable…You gotta understand, I do this from the heart. With me, it’s all about making great music. Just to know my fans, who have been my fans forever, get to hear the new Fat Joe for me, it gets me real excited…I wanna make the people think, ‘This music is crazy. This album is crazy.’ I’m just like a little kid, like I just started.” (MTV)
Frequent collaborator Rico Love previously spoke to SOHH about the rap veteran’s dominance in music.
“It was an amazing experience working with Joe on the ‘Aloha’ record, as well as being involved creatively on the entire album,” he explained. “Fat Joe is hip-hop royalty and he withstood the test of time. Seems like just yesterday I was watching his videos on television and now I’m in a video with him. That’s a great feeling. I’m honored.” (SOHH)
Last year, the New York heavyweight addressed past claims by rap nemesis 50 Cent suggesting his career was over.
“Well I’ve been arguing with him for how long, five, six years,” Joe said in an interview referring to 50 Cent. “I still got concerts, 60,000 people, all that sh*t. I said like this, you know, last album didn’t do as well as we wanted to, but it was really because of the promotions and he was like, ‘Yo, Joe’s dead.’ So I said, if this album, I come with the first single with Young Jeezy, the hottest n*gga in the hood, and then I come with my second single with Trey Songz, the hottest R&B n*gga in the game. D*mn, what’s gonna happen when I’m alive? I’m supposed to be dead. So you know, I don’t really pay attention to that. I got my own fans, I got people who support me, I do very well and I’m blessed. By killing my career? No one could ever kill my career because what I do is make great music. So, it is what it is.” (Future iMag)
Check out Fat Joe’s interview below:
