Terror Squad leader Fat Joe recently discussed the advantages DJ Khaled brings to Def Jam South promising his associate will become an “executive of a lifetime.”
Joey Crack claimed Khaled would provide energy surpassing that of past Def Jam executives including Kevin Liles.
“No one has ever seen an executive like DJ Khaled,” Joe said in an interview. “Everybody in the music business who’s an executive has been polished for the job. Khaled comes with the energy that hasn’t been seen in this game, ever, from the day that f*cking Lyor Cohen and Russell Simmons opened Def Jam! He’s going to put out nothing but hits. And I expect him to be one of the biggest executives in a couple of years, the hip-hop game has ever seen. I guarantee he’s going to be an executive of a lifetime. Remember I told you.” (Complex)
Showing his executive-like mentality, Khaled recently discussed his role at Def Jam aiming to step aside from his artist Rick Ross‘ beef with 50 Cent.
“I don’t deal with negative energy, it’s a waste of my time and my time is valuable,” he said in an interview. “I keep negative away and stay positive…At Def Jam, we promote music…We promote hit records. That’s what I respect. I’m always going to represent the music; Rick Ross is gonna represent the music. If controversy comes with it, it comes with it.” (MTV News)
Khaled was previously called out by 50 who attempted to include him in his rap battle.
“Yo, I got this lil’ poem I wrote for DJ Khaled,” 50 narrated in a video. “Your car tires got stabbed out, now you know, I know where you be. I just wanna tell you what a psychic told me. I know where your mama house at. Now look, you can see. But I just wanna tell you what a psychic told me. I know where your mama work at, now look at her, asleep. I just wanna tell you what a pyschic told me. I’m not the kinda n*gga you should f*ck with, B. I’m special. I have less compassion than the average human.” (This Is 50)
He discussed how he joined forces with Def Jam earlier this year.
“This is what I’ve always wanted to do, is be an executive and take it to another level,” Khaled said in an interview. “L.A. [Reid] just hit me one day. He was like, ‘We should bring Khaled onboard. He makes hits, he has relationships.’ I got a team of producers and we go in hard. My job is to bring hits to the table and work with new artists and work with established artists. I’m bringing new energy to the game and to the building.” (Examiner)