Former Ruff Ryders rapper Eve is out to prove she is back with a vengeance, releasing her long-awaited first single “She Bad Bad” music video off the upcoming Lip Lock album.
Released today (January 8), E-v-e finally puts a visual to the amped party record.
Ruff Ryders’ First Lady’s much-much-much-delayed fourth studio album has gone through a few incarnations over the last decade, due to some drama with her label and a few underperforming singles; initially it was titled Here I Am, then Flirt and now, finally, it’s been given the official (supposedly) name Lip Lock. The lead single, “She Bad Bad,” dropped back in October, but today marks the release of the video, which is slick with rapid-fire cuts. Admittedly, Eve looks good — although in some shots you could mistake her for Azealia Banks, which probably says something about how gracefully the entertainer is aging — and the video’s attention-deficit visual style compensates for what was likely a limited budget. It’s a good buzzy tease, but we’re guessing she’ll need something radio-friendlier to capture the public attention once more. (Idolator)
A few days before Christmas, the Philadelphia-bred emcee teased fans with her video’s sneak peek.
Eve is offering fans a clip of the music video for “She Bad Bad,” the lead single from Lip Lock, her first studio album in nearly a decade. The full video for “She Bad Bad” will be released on January 8 via Vevo. The teaser of the black and white vid features E-V-E dancing in front of a wall and fingering piles of cash. Lip Lock is set to be released in April 2013. The album will include contributions from Timbaland, the Neptunes, Adam Levine, Dr. Dre,MSTRKRFT, Shakira, Lady Gaga, Swizz Beatz, Scott Storch, Chiddy Bang, Flo Rida and Alicia Keys. (RTT News)
Last month, she got spotted making promotional photos for the forthcoming LP.
Eve is finally ready to make her return. The Philly raptress shot the packaging for her first album in over a decade, Lip Lock, over the weekend with photographer Amarpaul Kalirai. She rocked several high-fashion looks including a ponytail and black Celine dress, bangs with a patterned catsuit, and blazer with a fedora. “Check the #stance!!! all my #sexy #fly #confident #strong #independent #intelligent #real # women stand up!!” tweeted E-V-E. (Rap-Up)
Late last year, Eve discussed her long-awaited follow-up to 2002’s Eve-Olution.
“It was important for me to do this record for people that love me in the beginning. I think I took lyrically what people fell in love with me with Ruff Ryders and brought it to where I am now musically. I think when people hear it, they’re gonna be like, ‘Yo, that’s my girl.’ That’s what I really wanted.” (“The Angie Martinez Show”)
Check out “She Bad Bad”: