Eminem Slaughters The Competition W/ New Shady Signings, “It’s The New Generation”

Eminem Slaughters The Competition W/ New Shady Signings, “It’s The New Generation”

Grammy-winning rapper Eminem has extended his Shady Records roster by officially inking four-member crew Slaughterhouse and rap newcomer Yelawolf.

Em made the announcement official Wednesday (January 12) via a statement.

Eminem is back in more ways than one. The Detroit lyricist is reviving his Shady Records company, and Wednesday (January 12) he announced the signing of two new acts: underground supergroup Slaughterhouse and upstart rapper Yelawolf. Cashis and D-12 remain on the roster, but Em made no secret of wanting to bring new life to his company. “Yelawolf and Slaughterhouse, it’s kinda phase two of Shady,” Eminem explained in a statement. “It’s the new generation of Shady Records, and as we’re trying to rebuild our label, it’s exciting for hip-hop, and with all of these forces coming together and with what everybody’s capable of on the mic, it’s gonna be fun.” (MTV)

Last November, Slaughterhouse’s Joell Ortiz spoke on nearing the completion of a Shady Records deal.

“We’re right now in talks with Shady Records and we are going back and forth with some legal stuff,” Joell explained in a video. “Yes, we will be signing to Shady. Is it finalized now? No it’s not but it is in the workings. Eminem is excited, the group is excited so you can really expect a Slaughterhouse release with Shady Records. I’m excited about that because shoot, being a dude that came up listening to real lyricism, real emcees, Mr. Marshall Mathers is one of the top notch there. You understand? And for him to show interest in myself and my group, it’s just a beautiful thing and a blessing. I’m looking forward to that just as much as you — the answer to your question, ‘Are we going to sign to Shady,’ is yes we are and it’s in the workings right now so be on the look-out.” (Hip Hop Nation)

In May 2010, producer Jim Jonsin talked about Eminem being impressed by Yelawolf’s overall talent.

“I’m really excited about Yelawolf, he just signed to Interscope and I actually played a video for Eminem of Yelawolf, ‘Pop The Trunk,’ and he really liked it,” Jonsin revealed in an interview. “It was really cool because I’ve been a fan of him for a long time, he’s like a little brother, I really have love for that dude. And seeing him come through, struggle and all, I played him the video — he watched the whole video and was really impressed and I told Yela about it and he was like, ‘Get the f*ck out of here!’ and I was like, ‘No, no, he watched the video and loved it.’ It’s cool that he signed to Interscope because Em’s on Interscope…I played him the video and played him [another] video after and he was like, ‘Wow, that’s the sh*t.’ He really liked it, he was honest with his opinion on it and I like that…he was like, ‘Yo, this dude’s serious.'” (Rap-Up TV)

Em’s signings come a couple years after the departure of ex-Shady artists including Obie Trice.

Shady Records has taken a backseat in recent years while Em has recovered from his addictions. Detroit rapper Obie Trice and Atlanta rapper Bobby Creekwater have left the label, while Atlanta rapper Cashis, who signed to the label in 2006, has been stalled in development.” (Detroit News)

Slaughterhouse consists of Joe Budden, Joell Ortiz, Royce Da 5’9 and Crooked I.

Check out Joe Budden speaking on Slaughterhouse/Eminem down below:

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