Grammy-winning rapper Eminem popped up in New York City last night (August 7) to show support for popular wristwatch line G-Shock’s 30th anniversary.
According to reports, Em owned the Empire State’s night life with a special performance that included songs like “Stan,” “Lose Yourself” and “Cleaning Out My Closet.”
Eminem has remained out of the spotlight, but he returned to the stage to celebrate G-Shock’s 30th anniversary at the “Shock the World” event in New York on Wednesday. The company unveiled its latest lineup of timepieces for the press earlier in the evening followed by a concert from the Detroit rapper. Big Sean, Melanie Fiona, Fabolous, Estelle, and Busta Rhymes were among the stars who gathered at Basketball City at Pier 36, while DJ Mick Boogie and Yelawolf warmed up the crowd. Wearing a green hat, hoodie, and shorts, Slim Shady marched out to “Won’t Back Down,” serving up his biggest hits including “Cleaning Out My Closet,” “Love the Way You Lie,” “Stan,” “Lighters,” and “Lose Yourself.” (Rap-Up)
Em also used last night to show off his upcoming $180 G-Shock watch.
Available in matte black with black dial and black reverse LCD, the GDX6900MNM-1 harkens to Eminem’s darker past in the crumbling city of Detroit, the skyline of which is printed in bold red on the upper watch band. The watch face and band loop sport the reverse “E” from his stylized moniker EMIN?M, while the watch case back and lower watch band are personalized with an autograph of his alter ego, reading “Shady”. This attention-grabbing watch also has the rugged functionality that sets the G-SHOCK brand apart, with Shock Resistance, 200M Water Resistance, Auto LED Super Illuminator, 5 Daily alarms with Flash Alert, 48-City World Time, and Multi-Home settings for worldwide touring. (M Live)
Shady Records affiliate Alchemist recently spoke on Em’s return to consistent music-making.
“That’s my boss. I deejay for him and I’m not at liberty to speak on much, but you know his caliber and what he does. Clearly going to further territories. I think what you would expect, especially after the last go-round. … He was just getting his feet back on Relapse and then Recovery just came with the smash hits and everything and I think now — he’s Eminem.” (MTV)
Recently, D12’s Mr. Porter said Slim’s next album should arrive by this fall.
Shady’s fresh beats were “supposed to” drop the day after Memorial Day (May 28)… well, that didn’t happen. Now rumors suggest that the release date is July 2. But according to former D12 rapper and Eminem’s hype man Mr. Porter, it’s more likely that the record will hit air-wives sometime in the fall (or late summer). (M Starz)