Grammy-winning rapper Eminem has taken an unusual approach to announce the release of an upcoming untitled solo album by utilizing his American League champion Detroit Tigers.
Rather than make a formal announcement, Slim Shady used a Tigers-inspired baseball cap to reveal a 2013 release date.
Eminem has today confirmed that 2013 will mark the arrival of his 8th studio album. Much like you’d expect from the rapper, the announcement came in a less-than-conventional, but straight-up Shady awesome way. Rather than just a press release, or a mention at a live performance, or even just a cheeky tweet, Eminem has released a limited edition baseball cap with a theme inspired by the current World Series contenders, the Detroit Tigers, according to PreFix Mag. The hat is available for purchase in both home, and away colours. You’ll have to check out the official Slim Shady website to suss them out. Next year will be 3 years since the release of Eminem’s Recovery, which saw the emcee recapture the attention of his millions and millions of fans all over the world. (Music Feeds)
Back in August, Em hinted at what to expect from a follow-up to 2010’s Recovery.
Thursday night, hours before his special G-Shock performance in New York City, the Detroit rap machine confirmed to MTV News correspondent and Shade 45 radio host Sway Calloway that he is back in album mode. “I’ve actually kinda just started. I’ve been on the move a little bit too, so I’ve [been] in between things, [sneaking] songs in here and there,” Em said during a radio interview flanked by Shady’s new super-group Slaughterhouse. “We actually just finished the [Slaughterhouse] album last week… Now I’ve got time to be able to start doing things for my own project.” (MTV)
A month prior, Em revealed beginning work alongside longtime producer Dr. Dre for his follow-up LP.
“Yeah, of course he’ll be involved,” he said. “I usually get going and kind of start going a certain direction and just record what I’m feeling. Then I’ll go see Dre and fill in some of those pieces.” (Shade 45)
In May, Slaughterhouse’s Royce Da 5’9 teased of Marshall Mathers’ return to music-making.
“Em is fantastic,” Royce said in an interview with radio personality Tim Westwood. “He’s in the studio right now, in between mixing our stuff and working on his solo stuff. He’s keeping hisself real busy.” (“Tim Westwood TV”)