Young Money’s Drake, Eminem, Jimmy Iovine and more showed their support for rap mogul Dr. Dre‘s Beats Music heading into the weekend by appearing at its Los Angeles launch party.
According to reports, the star-studded event went down Friday (January 24) at the Belasco Theater.
In front of a very Hollywood-friendly crowd that included Paul McCartney, Selena Gomez, Drake, Macklemore, Universal’s Ron Meyer, John Singleton, Brian Grazer, Michael Rapaport and Pink, Beats principle (and Interscope chairman) Jimmy Iovine talked up the curatorial depth of the company’s new Spotify competitor, and used the night’s performance to demonstrate the concept, presenting a ’90s hip-hop Beats “playlist” allegedly curated by Eminem manager Paul Rosenberg, as performed live by the artists themselves. (Variety)
Music producer DJ Jazzy Jeff also showed up and kept the party going behind the turntable.
Granted, the “playlist” seemed to move in roughly chronological order through the decade, with each artist performing their signature hit, but the show still boasted an almost ludicrously packed bill, cycling through perfs from Beats founder Dr. Dre, Eminem, Ice Cube, Nas, Blackstreet, the Pharcyde, Cypress Hill, Bone Thugs-n-Harmony (whose five members’ rapid-fire rhymes proved a bit too much for even an audio company to mix properly), Souls of Mischief, Ma$e, Diddy, Method Man and Redman, the Geto Boys and Busta Rhymes at a rather dizzying pace. DJ Jazzy Jeff led a seven-piece band through each number, with Fab 5 Freddy serving as the night’s emcee. (Billboard)
According to recent reports, massive amounts of traffic initially contributed to connectivity complications after Beats Music’s Tuesday (January 21) launch.>
Excessive demand and use of the service, which became operational Tuesday, led to connectivity issues and new users being unable to register for the service. That led the company to put into operation “a gate” that will slowly allow new users to sign up and claim their Beats Music name. “We were able to still register people so we don’t turn them away at the door,” said Beats Music CEO Ian Rogers. “We just don’t put them into the main service so they don’t have a bad experience. And then we can email them after and say ‘All right, come on in’.” (USA Today)
Beats Music CEO Ian Rogers issued a statement this week in light of reports which claimed new users were unable to sign-up.
“Huge thanks to everyone for making our launch day yesterday so successful. We’ve been blown away by the love that made us the #1 Music App in the iTunes Store. Due to the extremely high volume of interest in our service some users are experiencing issues. Most people are unaffected but our priority is to give everyone a great experience. We prepared for issues like these, have a plan, and are going to hold off on letting more people in while we put this plan in action.” (Statement)
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