Diplomats‘ A&R rep Duke Da God recently weighed in on Dipset‘s pursuit to join a major record label and why the group’s run at independent label E1 has come to an end.
Although he stated there were no bad feelings between the group and the label, Duke said Dipset wished to link with a label that maintained a bigger marketing budget.
“I think we outgrew E1. We did that when it wasn’t popular to go that route. We were innovators. Now we need to get it right. We need to touch the whole world. If we had a marketing budget of $200,000 on Koch, we need a $1 million to $1.5 million budget, so we can touch everybody. Our marketing budget wasn’t big enough at the time…There are so many avenues like radio and TV and [they’re more expensive]. It’s all about business, like with anything. You get what you pay for. You have to spend the money to get the proper listeners. Nothing is free. All them looks that you get, that you see major artists get, those aren’t free looks because they like the record. Just because Beyonce comes out with a record, it doesn’t mean everybody’s going to play it. It takes marketing dollars to get sh*t off the ground. All that sh*t you see on TV, those aren’t free looks. You have to pay to get those looks. When you’re in the game you see that though.” (Hip Hop Game)
The Diplomats are reportedly set to secure an album deal with Interscope Records.
After an interview at The Source Magazine headquarters where Freekey Zekey insinuated that a Dipset deal with Interscope Records was possible by pointing to a magazine cover with Dr. Dre‘s picture (in addition to the revelation that the group has actually recorded with Dre), Freekey has confirmed that the group will be signing a deal with the label. “The papers are not actually signed right now [sic] but you could basically say it’s going down,” said Freekey in an interview with QTheQuestion.com, when prompted about the possibility of a deal with Interscope. (Hip Hop DX)
Footage featuring Dipset working with Dr. Dre recently hit the Internet.
“Right now, I’m being schooled by Dr. Dre, the greatest, what,” Jim Jones said in the footage while in a studio booth. “Incredible. Incredible. Incredible. The best in the world.” (D.A.Y.O.N.E.)
In late August, rumors circulated that suggested Dipset would sign with Interscope Records.
Weeks after both Cam’ron and Jim Jones tweeted about a potential label deal “almost being done,” the Dipset reunion seems to be inches away from being official. A source close to the New York crew says Cam, Jimmy, Juelz Santana and Freekey Zekey are finalizing a label deal with Interscope Records — the former home of Cam’ron rival 50 Cent‘s G-Unit crew. Go figure. No official confirmation yet, but, we’re going to run with it. Wishful thinking! (Billboard)
Diplomats have released multiple independent records from E1 [formerly known as Koch Records] from Jim Jones, Juelz Santana, Duke Da God, Freekey Zekey, Cam’ron, Hell Rell, J.R. Writer, 40 Cal and more.
Check out a recent Dipset interview below: