Young Money rapper Drake is out for Benjamins in light of a few notable retailers making profits off of his catchy “YOLO (You Only Live Once)” expression.
According to reports, Drizzy has spotted “YOLO” merchandise getting pushed during the holiday season.
It’s true — you only do live once, and in this lifetime, Drake wants a check for all that YOLO merchandise. The Canadian teardrop shed the holiday spirit on Christmas Eve in favor of a capitalist one, uploading two photos to Instagram of YOLO clothing and demanding that someone cut him a check. The photos were taken in a Walgreens and a Macy’s, meaning that Drake is either a cheap and lazy Christmas shopper like the rest of us or he has a roving team of YOLO spies policing drug and department stores across the country (stop snitching!). (Gawker)
He also posted up a message on his Instagram page demanding Walgreens drug store address the matter.
“Walgreens….you gotta either chill or cut the cheque,” he posted on Christmas Eve. (Drake’s Instagram)
The popular expression reportedly dates back nearly ten years ago.
YOLO, which has been around since 2004, turned into a viral sensation this year thanks to Drake’s hit song The Motto, which includes the lyrics: ‘Now she want a photo, you already know, though/ You only live once: that’s the motto n***a, YOLO.’ It remains unknown whether Drake has trademarked the slogan. However, his legal claim appears weak considering the fact that according to the site KnowYourMeme.com, the acronym allegedly was first uttered by Adam Mesh on the third season of NBC’s reality show Average Joe. (Daily Mail UK)
Last month, reports surfaced which claimed “YOLO” missed out on earning the title of “Word of the Year.”
Each year Oxford University Press tracks how the English language is changing and chooses a word that best reflects the mood of the year. The publisher typically chooses separate British and American winners. This year’s American champion is “gif,” short for graphics interchange format, a common format for images on the Internet. Europe’s financial crisis lent the shortlisted word “Eurogeddon,” while technology produced “second screening” — watching TV while simultaneously using a computer, phone or tablet — and social media popularized the acronym “YOLO,” you only live once. (The Star)