Young Money stud Drake is reportedly a few weeks away from celebrating “Drake Night” courtesy of NBA team the Toronto Raptors in a game against the Brooklyn Nets.
According to reports, the festivities are set to go down on January 11.
The Toronto Raptors have come up with an interesting promotion. For their game on Jan. 11 against the Brooklyn Nets, they will host “Drake Night” at the Air Canada Centre. Toronto will give out Drake t-shirts and Future The Prince–Drake’s official disc jockey–will provide the halftime entertainment, via @steven_lebron. You might remember that the Raptors and Drake formed a partnership earlier this year, via the Toronto Sun’s Cathal Kelly. The rapper will serve as a consultant to the team and help rebrand the franchise. (Bleacher Report)
Over the fall, the Raptors’ new global ambassador dished on his love for the region and what he brought to the table.
In a dramatic new commercial, Drake sets out to prove his worth as the Raptors’ new global ambassador. The brief clip features the Toronto native as he preaches to the camera about creativity, the game of basketball and drawing inspiration from his home town.”In everything I do, I try to channel this city,” Drake says, to a score of moody strings and piano. “I always feel like an album is finished when it sounds like Toronto.” (Rolling Stone)
The Toronto native also recalled some iconic ex-Raptors stars he loved watching as a kid.
The rest of the commercial is filled with equally quotable lines, as the rapper discusses his passion for Ontario and the power it holds over his life and career. “I have the option to live anywhere I want,” he says. “I always end up coming back home, no matter what.” He also discusses his love of the Raptors brand and watching NBA stars Vince Carter and Tracy McGrady. “It’s a franchise that I’m so excited to be involved in,” he says. “Because it is a staple in my childhood.” (Rolling Stone)
According to recent reports, Drizzy appeared with the team’s high-ranking management to reveal his new team position a few months ago.
The hip-hop star will also launch a clothing line in conjunction with the team. Most intriguingly, he is being asked to consult on a complete redesign of the club’s image to coincide with the 20th anniversary of the franchise in the 2014-15 season. According to sources at MLSE, everything about the team is on the table . . . aside from the name. Give up your Huskies dreams. MLSE and Drake are sticking with dinosaurs. Going forward, this will be more than a business arrangement. It would be wrong to call what comes next a renaissance. That would imply that the Raptors have a legacy to build on. After 18 years, all they have is one playoff series win and Vinsanity to draw from. That’s it. It’s within Drake’s power to change that. (The Toronto Star)
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