Cyrus Langhorne
Hip-hop mogul Dr. Dre has explained the motivation behind launching a new Beats 1 radio show called “The Pharmacy” on newly launched streaming service Apple Music this weekend.
According to the Doc, longtime business partner and former Interscope Records head Jimmy Iovine pitched him the opportunity.
Explaining his decision to host the show, Dre said on air: “Jimmy Iovine [Beats co-founder] approached me with this idea about doing a radio station and broadcasting around the entire globe, man. And I was like, ‘What?’ Then I started thinking. I’ve made music. I’m making movies now. So a radio station? Why not.” (NME)
https://www.youtube.com/watch?v=D_Z-4vCO5tw
Buzz about Dre’s new radio show launching this weekend erupted a few days ago.
Today on Beats 1, Zane Lowe announced the show we’ve all been waiting for….Dr. Dre’s “The Pharmacy”! Officially bringing the West Coast to the world, this one hour show is hosted by Dr. Dre alongside a cast of characters including Eddie Francis, DJ Pooh, Wyann Vaughn- The Voice Of Reason, and music from DJ Jus Incredible. (Apple Press Release)
#ThePharmacy with @DrDre. Tomorrow, only on #Beats1. http://t.co/2x1IjySvXo
https://t.co/SppK5byIz5
— Beats 1 (@Beats1) July 3, 2015
Apple Music teamed up with hip-hop stars Pharrell Williams and Eminem for its launch.
The launch of Apple Music on June 30 will be marked by an exclusive Pharrell Williams single and an interview with Eminem on Beats 1 radio. In response to Tidal and the exclusive content it offers customers, Apple has announced that the Pharrell Williams single, Freedom, will only be available through the Apple Music streaming service. (What Hi Fi?)
At Apple’s Worldwide Developers’ Conference in California in June, music stars Drake and The Weeknd helped introduce the company’s new streaming service application.
Today at the Apple Worldwide Developers Conference in San Francisco, the announcement was made that Apple has streamlined its music app to combine streaming, downloads, and radio all in one place. There’s also a social media element, Connect, which was introduced with a presentation by Drake. The Weeknd closed out the presentation. (Pitchfork)
Why is Dre coming to radio?! Maybe cuz Detox flopped so hard it never dropped and he feels he needs to stay relevant lol he was nice back in the day, but now his old age has caught up and everyday that goes by is a day towards people wanting to hear from him less and less and maybe he sees that with his old ass!!
Everyone gets old… Or dies. Putting things in perspective in his what you called old age he has signed the best and most lucrative deal in his life. The man just became a billionaire. He is older but doing better than ever. Irrelevant people don’t get the opportunities he has now.. It was wisdom that kept him from dropping detox. If it failed it may have fucked up other things that are much more lucrative than an album. He has already proved everything he needs to prove musically… I didn’t mean to say so much but fuck it.
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