West Coast music icon Dr. Dre, Rick Rubin, Russell Simmons and plenty more high-profile entertainers are expected to appear in an upcoming four-part VH1 series this coming winter.
According to reports, musicians and various notable celebrities will speak out in a series based on music biz guru Steve Stoute‘s The Tanning of America: One Nation Under Hip Hop set to air in February.
Last year, record executive and entrepreneur Steve Stoute released a book titled The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy that detailed all the ways hip-hop has permeated popular culture, and the effect that has had on the world at large. Now, VH1 is teaming up Billy Corben — the director of Cocaine Cowboys, The U, and Broke — to develop a four-part, four-hour documentary series based on the book, titled The Tanning Of America: One Nation Under Hip Hop, that will examine hip-hop as a cultural movement, and will feature interviews with everyone from hip-hop legends like Dr. Dre, Russell Simmons, Rick Rubin, to political figures like Cory Booker and Al Sharpton, to entertainment and business moguls like Brian Grazer, Ron Howard, and Tommy Hilfiger. (Uproxx)
During the four-part series, viewers will learn about the impact of Adidas, The Source magazine and baggy clothes had on culture these past few decades.
Through engaging and intimate first person stories, “Tanning” takes viewers where they’ve never been before: inside a steamy Madison Square Garden, when Russell Simmons cut a deal with Adidas sneakers during a Run DMC concert…inside the Harvard dorm room where two white Jewish kids decide to start The Source magazine…inside the car of fashion icon Tommy Hilfiger, as he drives through the streets of Harlem finding inspiration in baggy jeans… to the streets of Paris as Diddy takes over Europe for a Vogue fashion shoot… to a New York music studio where Mariah Carey collaborates with O.D.B, forever fusing pop and hip hop; and with Dr Dre as he first hears a rapper who calls himself Eminem. (VH1)
Music stars like Diddy, Nas and Pharrell Williams are also expected to appear on the series.
VH1?s “The Tanning of America: One Nation Under Hip Hop” features never-seen-before footage and interviews from numerous pop culture icons and entertainment personalities in America: Diddy, Dr Dre, Mariah Carey, Will.i.am, Russell Simmons, Pharrell, Nas, Reverend Run, Rick Rubin, Fab 5 Freddy, Jimmy Iovine, Al Sharpton, Cory Booker, Brett Ratner, Brian Grazer, Tommy Hilfiger, Ron Howard, Steve Stoute and many more. “The Tanning of America: One Nation Under Hip Hop” is produced by Rakontur, with Billy Corben directing and Alfred Spellman producing. Steve Stoute is an executive producer on the project. Executive producing for VH1 are Susan Levison, Ben Zurier, Shelly Tatro, Brad Abramson and Stephen Mintz. (VH1)
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