With more than 20 years in the game, hip-hop veteran DJ Rob Swift continues to evolve and has hit up SOHH to officially announce his new partnership with ESPN.
According to Swift, he will become the resident deejay for an upcoming nightly ESPN show call “UNITE.”
“I’m excited to announce I’ll be a cast member of a new late night sports – talk show called UNITE. I’ll be appearing as the resident DJ. I apply all of the various skills I’ve acquired over the years as a DJ to drive the show’s musical content while former Giants QB Danny Kannel, TV personality Marianela and comedian Reese Waters debate and poke fun at the days various sports topics,” Swift exclusively told SOHH via statement. “Throughout my career It’s always been my desire to figure out new ways of reinventing myself and what I do as a DJ. My roll on UNITE will be yet another avenue to accomplish just that. UNITE airs Monday through Friday from midnight to 1am on ESPNU. I look forward to continue showing the wold what the true art of DJing looks like! [sic]” (SOHH)
ESPN music director Kevin Wilson has also confirmed the new move.
“We knew music would be a core element for the show and we needed music versatility to branch the spectrum of topics UNITE would cover,” Wilson said in a press statement. “We’ve followed Rob’s career for some time now, and when we started planning the music direction for UNITE, it didn’t take long for his name to come up.” (Statement)
More details on his new gig have begun surfacing online.
Over the years and throughout their vast array of programming, rappers have graced the studios with their presence and sports expertise. ESPN’s collegiate sports offshoot station “The U” (also known as ESPNU) is taking things one step further by adding DJ and turntablist DJ Rob Swift to a new daily late-night program, UNITE, debuting later this month. Finding fame with vaunted DJ crew The X-Ecutioners (alongside DJ Total Eclipse and the late Roc Raida ), Rob Swift’s latest venture finds the turntable wizard joining ESPNU’s daily program UNITE. Rob will be mixing and juggling his own tracks using the traditional two turntable method in addition to overlaying tracks between segments. (Hip Hop Wired)
Earlier this year, Rob released a tribute project in memory of the late Roc Raida.
On March 20, 2012 Rob Swift released the album “Roc for Raida,” a collection of songs (some unreleased) and battle style routines that defined the late fellow X-Ecutioner Roc Raida as an artist, lost interview archives (from John Carluccio), and other material, with proceeds going to Roc Raida’s family. (Wikipedia)
Check out DJ Rob Swift’s ESPN promo below: