Rap mogul Diddy‘s reemergence into the hip-hop spotlight and indulgence into fancy jewelery is credited to a recent conversation he had with Nelly.
According to the St. Lunatic leader, his key words of encouragement sparked a flame under Puff.
“I got him back in that mode, ask him,” Nelly told MTV News. “I told him — that’s my big brother — I told him, ‘Listen, you’re going too fast: Where you at with the music — people ain’t caught up yet. It’s good, but where you’re at, you got to bring it down. You got to get their attention first, then you can take them wherever you want to take them. My exact words were, ‘We need that “Hate Me Now” Diddy,” Nelly said, referring to the 1999 Nas track featuring Puff. (MTV)
The mogul has also kept fans’ attention by teaming up with Def Jam juggernaut Rick Ross.
“We was in here one night, chopping it up, talking about these big plans,” Diddy said in a video earlier this year. “Doing a partnership, not just a management, doing a partnership and I’m proud to announce that partnership. And he goes by the name of Rozay, Ricky Ross, the Teflon Don. We’re gonna get a lot of money this year, you know, we see eye to eye. We got the same taste. We like fly things. He likes green. We like gold…” (Spliff TV)
In addition to starring in the summer comedy flick Get Him to the Greek, Diddy recently launched his own blog.
“The blog is an all 100 percent positive blog,” Diddy said in a video. “It’s about inspiring you, motivating you, empowering your dreams. It’s not about any news about who’s dating who, who’s not doing good, who got exposed today, who’s this, who’s that, you can go to the other sites for that. It’s about motivation and inspiration and love — the love movement has begun. Even haters are allowed to come to DiddyBlog.com. It makes your teeth whiter. We want all of your advice, your constructive criticism, your positive notes because we want to make DiddyBlog the best it can be and we want you guys to give us the time to make it the best it can be. Can you imagine that I will not be selling CIROC on there? I will not be selling Sean John, I will not be talking about my movies or television shows. I can’t believe I’m saying this but yeah, I’m saying it. No Diddy promotions. It’s all about the love. I love you guys, DiddyBlog.com.” (YouTube)
Last February, Diddy talked about finding positivity in his life.
“Yeah, I mean, it’s just a point in my life, being in the industry, I have nothing but good things to say to people,” Diddy explained in an interview with radio personality Tim Westwood. “I have nothing but positive energy to give, I don’t care if you like me, you don’t like me. I love you and I’mma keep doing my thing. Hopefully you’ll get it one day but I’ve been blessed to have a lot of fans and a lot of people love me and I just want my injection to be what I feel is great about people. I wanna inspire people — I don’t wanna bring them down. I don’t wanna talk about no BS. I don’t have no time for none of that. I wanna uplift us.” (Tim Westwood TV)
Check out some recent Diddy footage below: