Bad Boy Records head Diddy is proving there is no limit he won’t pass in order to give his newly launched Revolt TV exposure, even if it means appearing at the Country Music Awards.
The artist formerly known as Puff Daddy raised eyebrows at the annual ceremony last night in Nashville.
Diddy at the CMA Awards? “Are y’all surprised to see me here? Well Music City, I’m here!” he said after taking the stage in Nashville on Wednesday night with country star Kellie Pickler. “It’s always been a dream of mine to come to the CMAs. I love me some country music, baby!” But his appearance wasn’t completely without purpose — he took a moment to plug his new channel, Revolt. He and Pickler presented the award for vocal group of the year to Little Big Town. (USA Today)
Diddy recently lost some street cred after showing off his twerk moves during an appearance on “The Ellen Show” to promote Revolt TV.
As he continues his promotional campaign for Revolt TV, Diddy went up to The Ellen Show to talk about the burgeoning network and why he feels like he needs to go back to his old roots of aggressiveness. Following the interview, Diddy played a dancing game with Ellen. Both of them are forced to perform a dance for the other person, as they attempt to guess what dance it is. And naturally, Diddy got the card that said “twerking.” “I just twerked for y’all… I lost a lot of street cred.” (Complex)
Geared toward all-music everything, Diddy recently said he wanted to take a gradual pace at growing the Revolt brand.
“In the first 24 months we want you to turn on the channel from whatever device or site — Instagram, Twitter, Tumblr — and get the best music the world has to offer and real-time news and interviews. I am a marathon runner. I ran the New York City marathon and almost died. I tried to run like a two-minute mile early on in the race. I was crazy enough to think I could win. After seven miles I thought I would die, but I slowed down my pace and kept going. The first couple of miles with Revolt we want to run at a nice pace. The programming will be music, music, music. In 20 years we haven’t had the right kind of curated music done in the right way. It will be news shows where we ask the tough questions that when artists are on they know they have made it. It could be festivals or sponsoring a nightclub event. When you turn to this network I want you to know you will see music content and high journalistic standards.” (Ad Age)
Puff also said he believed Revolt TV could blow up to the point of being a renowned network like ESPN or even Fox News.
“We aspire to be the ESPN, CNN of music, Fox News if you are a Republican — we want to be taken seriously. We want people to have fun, but want them to take us seriously. ESPN has different genres of sports — football, basketball, track and field, the major league World Series and the little league World Series; they ask the hard questions; they give you quick clips with things like the top 10 plays of the day; news that’s thought provoking and evocative. We want to be the ESPN of music.” (Ad Age)
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Check out Diddy’s appearance at the Country Music Awards: