Diddy Finds His Motivation, Places Destiny In Kelly Rowland

Rap mogul Diddy has capitalized off the current buzz surrounding R&B sensation Kelly Rowland by naming the former Destiny's Child member the face of a new fragrance, Empress.

According to Rowland, she is the brand’s new ambassador.

R&B songbird Kelly Rowland has been tapped to be the spokesmodel for Diddy’s new women’s fragrance line Empress. The ‘Motivation’ singer revealed she will be the face of the rap mogul’s perfume, which is the female version of his successful men’s cologne I Am King. “Yeah, I’m the new ambassador for ‘Empress’; I just love what ‘Empress’ represents,” she says. “It’s just women that are beautiful and powerful in their own right.” (Pop Crush)

Empress is currently slated to hit retail outlets sometime this month.

In the press release for the fragrance, a woman that wears ‘Empress’ is described as “a force of nature, powerful, enchanting and uniquely feminine. Her presence captivates and her words inspire, compelling those around her to her cause. Men long to be by her side, women want to know her secrets.” The scent is said to be composed of a “crisp, fruity floral with notes of Key Lime accord, mandarin, starfruit, raspberries, passion flower, peony, cardamom, ambrette seeds, vanilla, sandalwood, crystallized caramel and second skin accord.” ‘Empress’ will be available exclusively at Macy’s department stores nationwide in August, and sell for about $57 to $74. (Singersroom)

Recently, rap star 50 Cent labeled Rowland one of music’s most underrated artists.

“I’m so happy Kelly got that hit record,” 50 responded. “She’s due; she’s so due. She’s the most underrated female soloist in the game, and it’s finally time for he…There wasn’t no dance moves Beyonce was doin’ [in Destiny’s Child] that Kelly wasn’t doin’. It’s just the right song. You got the song, now you can forget about it. It’s going. They all did the same moves.” (MTV)

Her new album, Here I Am, is currently en route to appear in the sales chart this week.

Universal Republic former Destiny’s Child member Kelly Rowland’s Here I Am, the follow-up to 2007’s Ms. Kelly, is looking at first-week sales in the 70-75k range. Stone’d/Surfdog U.K. soul stirrer Joss Stone‘s fifth album, LP1, her first since splitting EMI Music, should do between 25-28k. (HITS Daily Double)

Check out Kelly Rowland’s “Motivation” down below: