Hip-Hop mogul Sean “Diddy” Combs has announced an industry takeover courtesy of his Bad Boy Entertainment roster and promised a return to the company’s past “rap” classic.
Speaking via an on-street interview, Diddy revealed the artists who would help lead the label’s comeback.
“Bad Boy, you know, we making a comeback,” Diddy promised in a video. “We have been gone, we making a comeback with this Gorilla Zoe. We got this Yung Joc record, I got this new Cassie, ‘It Must Be Love,’ we got Day26, we got myself. We got Janelle Monae…Bad Boy rap is gonna make a comeback this year. We gonna make a comeback this year…Also, can’t forget about E. Ness…We got a whole great stable of artists.” (World Star Hip Hop)
He recently appeared at the Core DJ’s conference in Atlanta last weekend where he expressed Bad Boy’s importance.
“Bad Boy is important,” he explained in a video. “We have not sold out and all this stuff, we trying to do these types of records over here and those, we make Bad Boy records. And that’s preserving your brand, and the thing that’s bigger than Bad Boy is we are the last label standing. No disrespect to the other labels, but there is no Roc-A-Fella. There is no Ruff Ryders, there is no Death Row. So if this label doesn’t make it, this is the last of the labels and that means nobody else can come out with a label. Then it just turns into production deals.” (YouTube)
Diddy’s label has helped oversee some of hip-hop’s most renowned emcees.
The biggest hip-hop impresario of the mid-’90s, Sean Combs — known as Puff Daddy both here and in the world of rap until his professional name change to P. Diddy, then just Diddy — created a multi-million-dollar industry around Bad Boy Entertainment, with recordings by the Notorious B.I.G., Craig Mack, Faith Evans, 112, Mase, Black Rob, Shyne, G. Dep and Total all produced and masterminded by Combs himself. (All Music)
Aside from music, Diddy will co-star in the upcoming film, Get Him to the Greek.
It centers on an outrageous character from Forgetting Sarah Marshall, the out-of-control British rock star “Aldous Snow,” and “Aaron,” a music-company intern, who must accompany “Snow” to a concert at L.A.’s Greek Theater. Combs has been cast as “Sergio,” the head of the entertainment company for which Jonah Hill‘s character works. (Hollywood Insider)
Check out Diddy speaking on Bad Boy below: