Hip-Hop mogul Damon “Dame” Dash has reportedly unveiled a new vehicle design for a line of expensive trucks with a variety of luxury features.
Dash’s company Tiret New York is behind the entertainer’s latest business move.
Tiret New York, the luxury timepiece and jewelry brand established in 2004 by accomplished designer Daniel Lazar and entertainment entrepreneur Damon Dash, has moved into a new realm with its latest creation: the Tiret Sport Coupe. Based on the Range Rover Sport, the luxe 2-door sport utility was just unveiled at Swiss watchmakers expo Baselworld alongside Tirets opulent bejeweled timepieces. (Just Luxe)
The special line of trucks will feature a time piece and Tiret blended color schemes.
Available by special order at an undisclosed but undoubtedly astronomical price, the car is available with custom watch dial displays derived from Tiret’s diamond timepieces, as well as an elegant central clock. A wide variety of color combinations including two-tone schemes is available inside and out in addition to Nappa leather seating and fine wood trim. Exterior modifications include wider flared arches, LED lighting, 22-inch LSE alloy wheels and a full panoramic glass sunroof. (Luxist)
Aside from vehicles, Dash is currently working alongside rapper Jim Jones on a number of music-related projects.
This week saw the arrival of Jim Jones’ “Hip-Hop Monolgues” at 37 Arts. In an MTV interview, Jones and Damon Dash express their desire to take the show to Broadway. Jones and Dash have a packed schedule in the coming months. They’re currently deciding the proper venue to release the documentary “This Is Jim Jones” and then there’s a movie based on Byrd Gang, but Dash says their aspiration is to eventually get “Hip-Hop Monologues” on Broadway. (MTV)
Currently going through a highly publicized financial crunch, Dash recently talked about his legal issues and admiration for Jones.
“My mistake was watching everyone else’s careers and not watching mine,” Dame explained. “After being able to settle my wife’s company, I was able to start doing other things. My first approach was the music business and getting with Jim Jones. At first I wanted to help him because I’ve known him since he was young and me listening to the album and thinking it was really good. I thought it deserved to be heard outside of the urban market. So I spent the last six months doing research, trying to figure out how to use all my resources to blow this out…I’m not in the community like I used to be. I just know that good records sell. But I also know I don’t depend so much on record sales; I depend on the brand.” (Billboard)
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