CNBC’s new documentary “NEWBOs: The Rise of America’s New Black Overclass” will profile several black multi-millionaires including Baby and Slim of Cash Money Records.
The show’s host, Lee Hawkins, will give viewers an inside look into the lives of black celebrities who have made vast fortunes in the sports, entertainment and media industries.
Go behind the scenes for unprecedented access with these multimillionaires, including NBA superstar LeBron James, Major League All-Star Torii Hunter, The Williams brothers of Cash Money Records, Multiplatinum gospel star Kirk Franklin, and more. The next all-new CNBC Original “NEWBOs: The Rise of America’s New Black Overclass” premieres Thursday, February 26 at 9p ET/ 10p PT on CNBC. (Press Release)
During the documentary, Brian “Baby” Williams explains that his story is the epitomy of the America Dream.
“You know having money brings on a lot of greed a lot of different type[s] of people but [as] far as the family and us being able to get out the project buy houses for our moms and cars and put money up for our kids,” Baby said in a statement. “That was the American Dream. That made me appreciate it more than anything, that I could set a new tone for my children. They don’t have to grow up how I grew up.” (NPR)
Baby founded Cash Money Records with his brother Slim in 1991.
Baby is the co-founder, CEO and a recording artist on the Cash Money label. He is frequently referred to as Lil Wayne‘s father, but he is more of a surrogate father, having taken the young rapper under his wing and signing him to his label when Wayne was 12. (MTV)
Baby is largely responsible for Cash Money’s rise in the late 90’s.
Williams formed Cash Money in 1991 with his brother Ronald “Slim” Williams. Releases by B.G., the Hot Boys, Juvenile and many others built the Cash Money empire into a Dirty South powerhouse. Williams himself displayed his vocal skills on the Hot Boys albums, but it was with Cash Money’s in-house producer, Mannie Fresh, that he really made his mark. (All Music)