New York rapper Cam’ron recently opened up about his relationship with fellow Diplomats Jim Jones and Juelz Santana when it comes time to make new records.
Speaking specifically on Dipset’s work ethic, Cam confessed his crew are studio addicts.
“Jim’s got a good work ethic too. His work ethic is crazy,” Cam explained in an interview. “He’s in the studio all the time. I’m in the studio. The producer Araab Muzik is signed to Duke Da God. Araab went and took Jim some beats. I already had the beat [for ‘Salute’]. Jim said, ‘Let’s do something to this.’ We got it done. It wasn’t no big story behind it. He sent me the record, I did it. He went to Juelz’s studio, I knocked it out. Jim comes by my crib where the studio at. We sit down for two, three hours, and we go in the basement and knock the songs out. I’m not gonna sit here and act like some spaceship landed or a boat docked. Jim comes by the house, we go in the basement, we smoke, do the song, that’s it. We go back in another two, three days and do the same thing.” (Rap Fix)
Late last year, Jim Jones spoke on an upcoming Dipset reunion album.
“It’s going down, believe that,” Jones said about the LP. “We’re still recording songs but you don’t have to worry, the Dipset album is happening big time. You can bet your last dollar. I wouldn’t say officially [we’re on Interscope], officially is a big word–shouts to Interscope, Jimmy Iovine, Dr. Dre and everybody on that side. Just sit tight. We got a joint called ‘Anticipation’ that y’all should love. The vibe is good just being back with my band of brothers.” (VIBE)
Dipset A&R Duke Da God recently discussed the Diplomats’ split ties with independent distributor E1 and alignment with a major label.
“I think we outgrew E1. We did that when it wasn’t popular to go that route. We were innovators. Now we need to get it right. We need to touch the whole world. If we had a marketing budget of $200,000 on Koch, we need a $1 million to $1.5 million budget, so we can touch everybody. Our marketing budget wasn’t big enough at the time…There are so many avenues like radio and TV and [they’re more expensive]. It’s all about business, like with anything. You get what you pay for. You have to spend the money to get the proper listeners. Nothing is free. All them looks that you get, that you see major artists get, those aren’t free looks because they like the record. Just because Beyonce comes out with a record, it doesn’t mean everybody’s going to play it. It takes marketing dollars to get sh*t off the ground. All that sh*t you see on TV, those aren’t free looks. You have to pay to get those looks. When you’re in the game you see that though.” (Hip Hop Game)
A few weeks back, Duke Da God spoke to SOHH about his camp’s 2011 plans.
“Look out for us [this year],” Duke told SOHH. “Look out for [Diplomat producer] Araab Muzik. He’s everywhere. Really be on the lookout for him because he’s doing a lot of different collaborations and will have a project coming out later this year. It’ll be a whole album, compilation. So I got that coming, be on the lookout for that. Lookout for the new Diplomatic 3 Immunity album, that should be out at the top of 2011. And look out for new music from Hell Rell, J.R. Writer. I still do a lot of work with them two. Just keep on the lookout for production from us in 2011.” (SOHH)
Check out a recent Dipset interview below: