BREAKING: King Magazine Folds, Falling Ad Market To Blame

BREAKING: King Magazine Folds, Falling Ad Market To Blame

SOHH has learned urban lifestyle publication King Magazine will be shutting its doors and will be releasing its final issue as a result of the current economic crisis.

The popular men’s magazine is known for featuring a variety of urban entertainers and video vixens mixed with in-depth coverage of serious issues.

KING is a bimonthly magazine of pure adrenaline that brings you the best of everything that is your lifestyle. We hit you with sexy women, fast cars, sports, real money and mad music. We bring you gadgets and games the hottest styles to wear and take you to exotic places worthy of a KING’s presence. (Magazine Agent)

Rumors of the publication’s end began to spread earlier this week.

We don’t often post rumors, despite the number of them that cross our desks daily (many of which end up being true). I felt like posting this one though. We just got word that KING Magazine (aka Butts and Rims) is closing shop, not even releasing it’s next issue. In this strained economy, the already dying print format is suffering big time. It is upsetting to hear of people losing jobs, but can this be considered a victory for women (in particular black women) who struggle against objectification at every turn? I have to admit, I enjoy the images, but I know it can’t really be good for raising the standards of our society. What do you think? (Okay Player)

The magazine’s Editor-in-Chief Jermaine Hall, who took the helm after from founding EIC Datwon Thomas, previously spoke with SOHH about the first issue he signed off on.

After four years as Executive Editor of KING Magazine, St. Lucia-born, Queens-bred journalist Jermaine Hall has taken the reins as Editor-in-Chief of the Men’s magazine Hugh Hefner dubbed “the Black Playboy”. In this week’s 24 Hour Grind Jermaine weighs in with his favorite KING moments, what direction the magazine is going in and things every EIC should know to turn out an eye-catching publication. Jermaine Hall’s KING Hall of Fame: “My first issue as Editor-In-Chief was the Ciara issue. It was a pink backdrop with Ciara sucking on a lollipop, LL Cool J style.” (SOHH)

Hall has defended the publication’s portrayal of women, who are often shot provocatively, by pointing to the magazine’s rounded editorial coverage.  

“I want them to portray themselves in a sexy, classy way,” Hall recently said. “Some want to go further and that’s fine too. Do it to your level. I would say to the Essence-reading jury pool: please open the magazine and see what else we have to offer. We will go to Denver and report on what really happened with Kobe‘s rape case. We will do a story on someone like Lloyd Avery. We have meat and potatoes. No dis to other magazines. But we are not Black Men and Smooth. They serve a different audience. And I ask that we be looked at differently… That’s all I can say.” (Aliya S. King)



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